From time to time we work with companies that have microsites that focus on a specific area or niche the company serves. The thinking is that the company’s expertise can be prominently featured and not have to compete for prominence as it does on the main site. For accounting firms, it’s common to have microsites that are industry focused (i.e. real estate, construction, technology) designed to attract prospects within a specific niche and geography. While this approach has proven successful in the past, many marketers are wondering if there is still SEO value to building microsites. The challenges involved in using microsites are various including the cost for initial development, technical maintenance, content update requirements, developing calls to action as well as establishing other methods to drive engagement.