A key concern that many marketers are faced with is duplicate content. The reality is that it can be difficult to generate custom content for your company’s entire website. Even for those firms that have robust and time-testing content marketing plans there is often the need to use content from syndicated services to fill the gaps or address issues or topics that internal writers can’t react to fast enough to create the needed information for publication. Whatever the reason it’s sometimes necessary to use duplicate (or syndicated content) for your website. When this happens, marketers are concerned that Google will penalize them for doing so. After all, there’s a lot of information floating around the web that states Google will penalize the website or worse. While there are situations in which Google will penalize a company for using duplicate content, this is only under very specific circumstances. To help clients, prospects and others understand Google’s policies, FlashPoint Marketing has summarized important insights about Google’s treatment of duplicate content.