Keeping current with search engine marketing and search engine optimization trends can be a challenging task. After all, most marketers are responsible for more than just the company’s website. Other priorities need your attention and in the blink of an eye Google can make one change that can impact how your website is ranked and displayed which impacts traffic, conversions and new business. A relatively recent change that was announced by Google (as part of a joint effort with other search engines such as Bing and Yahoo) was structured data. This is a new type of data that website marketers can provide to search engines that allows certain parcels of content to be displayed with more information including photos and other details. It’s an important development that marketers in every industry need to be aware of, and where appropriate, work with their SEO and digital marketing provider to implement. To help clients, prospects and others understand the impact of structured data on their marketing efforts, FlashPoint Marketing has provided a brief summary of key details below.