Many companies and professional service firms invest time and resources building up their website content, implementing and enhancing on-page SEO and engaging in social media. The focus on creating a content rich website that serves customers, clients and prospects is essential for success in search engine marketing (SEM). Since this requires a great deal of effort and consistency, it often draws attention away from other important tasks. Recently a client asked, “How do I get my firm to show at the top of a Google Maps search?” The question highlighted the importance of being found in Google Maps and of not overlooking the small items when managing your firm or company’s SEM efforts. The good news is that there is a set of steps that any marketer can follow to increase their ranking in Google maps. The unwelcome news is that it takes time and effort to optimize to get your listing to move up the list.