As the new year starts it’s that time of year when accountants, bookkeepers and CPAs eagerly anticipate busy season which means tax season. For some, it’s the time of year when they connect with clients and prospects that have the greatest need for their services. While there is a captive audience it’s important to be as visible as possible with prospects that need your services. One way to gain visibility and get in front of prospects is through search engine optimization (SEO). It’s the process of positioning your website to appear on keyword specific search engine result pages (SERPs) on Google and other search engines. Although it may seem like a challenge to get your website to the front page of Google, it’s obtainable by consistently following a few tactics. When properly implemented, the benefit of SEO is that it will help to increase the number of inbound leads coming through the firm’s website. To help clients, prospects and others, we have provided a summary of SEO tactics which can be implemented to increase your