For accounting and law firms blog posts that demonstrate the knowledge and expertise of the firm are essential not only to answering prospect questions and concerns but also to attracting high quality leads to the firm’s website. The challenge many accounting marketers face is the uncertainty of how to optimize each blog post for maximum exposure. Although SEO is certainly a marketing specialty and does require experience and training to master, it doesn’t mean those marketers working with a limited budget are helpless. In fact, there are several steps you can take when posting blogs that will go a long way to enhancing exposure and moving the firm’s site up the ranks of internet browsers. Of course, many SEO agencies will tell you that it’s necessary to spend thousands of dollars to optimize your site, the reality is that a passionate marketer with a bit of Sherlock Holmes in their blood can make big strides with the firm’s SEO efforts while spending a lot less.