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Los Angeles SEO Events – January 2020
A new year, a new … SEO strategy? For those looking in Los Angeles, CA, these seven SEO and digital marketing workshops will help to brush up on key skills for the new year. With content for beginners and intermediate marketers – and even an advanced SEO for WordPress at the end of the month – there is something for everyone. Learning new skills doesn’t have to be time-intensive; each of these courses lasts between two to six hours. Check out our list of LA’s SEO events in January 2020, and if there’s something we missed, let us know in the comments!
Advanced Digital Marketing Bootcamp
Saturday, January 4, 2020, 10:00 am – 5:00 pm
Cost is $250
Offered by General Assembly
Located at GA Los Angeles (Santa Monica) 1520 2nd Street, Santa Monica CA, 90401
Before many marketers are even back in the office for the new year, some could be learning about digital marketing tactics and how to implement them for their accounting firm. This all-day workshop will involve a mix of videos, hands-on activities, and real-world examples. The session will cover social media marketing, SEO basics, digital marketing must-haves like landing pages and Google analytics, digital marketing KPIs, and much more.
SEO and Social Media Marketing Workshop
Wednesday, January 8, 2020, 7:00 – 9:00 pm
Cost is FREE
Offered by General Assembly
Located at GA Los Angeles (Santa Monica) 1520 2nd Street, Santa Monica CA, 90401
This is an introductory level course covering the basics of digital marketing, including SEO and social media marketing. It’s ideal for marketing coordinators and assistants, or anyone in the firm who wants to learn more about what their marketing department is doing.
Search Engine Optimization Basics
Thursday, January 9, 2020, 7:00- 9:00 pm
Cost is $55
Offered by General Assembly
Located at GA Los Angeles (DTLA) 360 E. 2nd Street #400 Los Angeles, CA 90012
In this evening workshop, participants will learn about SEO basics like how SEO works, the role of search algorithms, and how to adjust marketing strategies based on changing algorithms. In addition, participants will find out how to ensure their website is fully compliant, mobile-responsive, and Google-friendly. This is an introductory level course but anyone with an interest in furthering their firm’s SEO goals should find the content useful.
Digital Marketing Bootcamp
Saturday, January 11, 2020 10:00 am – 5:00 pm
Cost is $250
Offered by General Assembly
Located at GA Los Angeles (DTLA) 360 E. 2nd Street #400, Los Angeles, CA 90012
This workshop is best suited for entry and mid-level marketers who want to learn more about digital marketing and who are or may be responsible for part of their firm’s digital strategy. Participants will learn five content marketing best practices, marketing techniques for various digital channels, KPIs and digital marketing metrics, and how to create a basic online strategy.
SEO Bootcamp
Saturday, January 18, 2020, 10:00 am – 4:00 pm
Cost is $150
Offered by General Assembly
Located at General Assembly Downtown Los Angeles 360 E. 2nd Street #400 Los Angeles, CA 90012
This Saturday workshop’s theme is “human-centered SEO.” Participants can expect to learn about on- and off-site organic search performance, methods to increase rankings, and popular SEO software. It is described as a hands-on workshop, allowing participants to set up their site’s Google Analytics and Webmaster Tools to take full advantage of SEO tactics.
SEO Basics
Thursday, January 23, 2020, 7:00-9:00 pm
Cost is $55
Offered by General Assembly
Located at GA Los Angeles (Santa Monica) 1520 2nd Street, Santa Monica CA, 90401
Beginners and those new to SEO, and marketers looking for an SEO refresh will find this evening workshop useful. Participants will learn what SEO is, how search engines work, ranking algorithms, and how to adjust a marketing strategy based on Google’s algorithm changes. Other learning objectives include how to do SEO in 2020, on- and off-page SEO best practices, and how to build quality backlinks.
WordPress 202: WordPress SEO Training Class
Friday, January 31, 2020
Cost is $690
Offered by Ledet Training
Located at 1985 E. Grand Avenue, El Segundo, CA 90245
Marketers who manage their firm’s WordPress sites will find this continuing education session helpful, as it covers how to take full advantage of all of WordPress’s SEO tools. Expect to learn about built-in WordPress capabilities, third-party plug-ins, integrated web resources, and more. Participants will learn how to choose the best SEO tools for their WordPress sites, other website optimization tools, how to build a complete SEO strategy for their website.
What’s Next in Los Angeles SEO?
For marketers located outside of Los Angeles, or for anyone looking at their continuing education budget for next year, check out our list of the top SEO and digital marketing conferences in 2020. Locals won’t have to travel far to February’s Search Marketing Expo in San Jose – check out the blog to find out when and where it’s happening.
Is there an upcoming LA SEO event we should include in our blog? Or is there something you learned from one of these events? Tell us in the comments.
