Posts In Category "Search Engine Optimization"
Study Reveals Social Media as a Primary News Source
As technology continues to evolve and social media gains more and more popularity, the above headline should come as no surprise to many. The trend of today is to turn to online social media sources for news and information in comparison to the traditional way of reading the daily edition of the newspaper according to a recent study conducted by Pew Research Center. As surprising as this may seem to those us of who have been around a while, it’s true!
Read More →Does Social Media Impact SEO?
It’s widely understood that maintaining an active social media presence is good for business yet many marketers have trouble explaining why and how to their partners. We know we’re supposed to have social media profiles yet we can’t seem to explain to our decision makers how it impacts overall marketing for the firm. To help clients, prospects and others better understand, FlashPoint has provided a summary of key reasons below.
Read More →How SEO Benefits CPAs and Accountants?
Accounting marketers face many challenges when managing the needs and demands of the department. The Partner group has expectations about what marketing should be doing for the firm. Depending on the size and sophistication of the firm these expectations can differ. For larger firms with multiple needs there is often more than a single individual in the marketing department ensuring deliverables are completed and deadlines are met. This most commonly comes in the form of someone that is responsible for proposal development or event management. For smaller firms, the department is often a “one-man band” that requires the accounting marketer to wear many hats to meet the firm’s expectations.
Read More →2019 SEO Trends for Professional Services Firms
The new year may only be a few weeks away, but SEO is always changing. This year alone, Google released dozens of updates, some of which have had a drastic impact on how marketers approach SEO and Google analytics. Keeping your firm’s website at the top of Google search rankings takes more finesse than it used to, and the old methods of keyword placement and meta tags simply aren’t enough. Since the only constant is change, read on to learn what professional services firms can expect from SEO in 2019
Read More →Why is Search Intent Important in Content Marketing?
When incorporating SEO into your businesses content marketing strategy, it’s important to understand and then focus on what your prospects and customers may be searching for or about. In other words, understanding intent of the searcher’s inquiry is necessary to develop relevant content. This is why and where keywords enter the picture and are important to both content marketing and SEO.
Read More →Quality Content Search – What is E-A-T?
To take advantage of the various ranking opportunities it’s essential to get inside the mind of Google to understand what they are looking for and how to position your company’s website and content. In prior blog posts, we have discussed several of the Google SERP features, how to rank for them and other opportunities to consider. Targeting these features as part of your overall approach is important as they will enhance your click through rate.
Read More →How Do I Hire a SEO Expert?
SEO (search engine optimization) is a complicated arena and it’s ever-changing. As Google continues to refine their algorithm and ranking factors, the corresponding tactics to obtain a number one ranking keep shifting. While picking out keywords and helping your company build a content strategy is important, SEO is about more than that. It’s far more comprehensive involving several variables including how your website is coded and administered to the title of your content and referring links. Is your head spinning yet?
Read More →How Do I Rank for Position 0?
Google regularly enhances and adds to its search engine result page (SERP) features. One of the most interesting features that’s noticed by marketers is position 0. This is the small box that appears at the top of the SERP when someone conducts a search based on a question. To enhance the user experience (UX) Google reviews millions of webpages that answer the searcher’s question and presents those answers at the top of the page. It’s very desirable to attain position 0 (technically called a featured snippet) because it is gold for visibility. Let’s face it more searchers will see your website because your content is prominently featured at the top of the SERP. It also allows your site to get more traffic and boosts the trust and credibility of your website. This is great news for the website and SEO efforts but has many asking the question…
Read More →How to Optimize for Google’s Key SERP Features
Over time Google has changed its search results and how they are presented to provide the searcher with additional value, access to information and enhanced ability to get to important information in the shortest amount of time possible. In fact, there is currently 16 search engine result page (SERP) features designed to make using Google friendlier and more convenient. These features often referred to as packs, ranging from featured snippets, image packs, and reviews, to news boxes and related questions. More than likely you have seen, used or experienced some or all these SERP features at some point in the past. As you can imagine, having your firm’s information appear in one of these features is not only good for visibility but also has a powerful impact on the click-through rate (i.e. people who come to your site because it’s there). Many marketers are wondering how they can optimize their website to take advantage of these features.
Read More →How Do I Track Return on my SEO Efforts?
Any seasoned marketer or business owner wants to make the right investment when it comes to marketing tactics to help accomplish their objectives. This is the case whether it’s traditional advertising, radio, print publication and even search engine optimization (SEO). Since many businesses are unfamiliar with the various ways to demonstrate progress in SEO, they typically have only one metric in mind when it comes to identifying the return, and that’s new business. While this is certainly a compelling metric and one that should be regularly monitored, there are several others that can provide additional insight into the return being received from SEO efforts. It’s important to measure progress in ways that extend beyond just the amount of new business generated by a website because different sites have different maturity levels in terms of content quality, engagement, influence and amplification. Therefore, the appropriate level of return for one site may be completely different for another.
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