Author Archive
7 Tips to Creating a Successful Firm Blog
As the new year has quickly begun, many are in “strategy and planning” mode for the months ahead. While there are many areas to focus on to further develop in 2016, hopefully, your blog is included in those plans. Many marketing managers feel that maintaining a successful blog is a daunting task that requires extensive resources, but this is not necessarily the case. A blog is a marketing vehicle that can be managed by your existing staff.
Read More →Why Brand Updates are Important
Today’s marketplace is beyond saturated with firms offering services to the individuals and business owners. It can leave an Accounting Marketing professional wondering how their firm can make an impression and a difference. It can also leave one wondering if their firm’s brand is even taken seriously. If you are plagued with these questions, the […]
Read More →How Social Media Helps SEO
It will come as no surprise to anyone reading this blog post that we now live in a world where social media inundates just about every facet our daily lives. However, in spite of our increasing reliance on social media, some businesses are still failing to realize the effectiveness of social media as a business […]
Read More →SEO Checklist When Launching a New Website
There is no question that getting a new site live and indexed is a not an easy task. Failing to leverage SEO best practices may leave your site in the dark making it more difficult to get your site ranked for the desired keyword phrases. No clicks and no visitors means lost business opportunity. Having […]
Read More →Ads and What it Takes to Develop a Winner
As the marketer for your CPA firm surely you are well aware that advertising your firm’s brand and services is required in order for your firm to grow. This is the single, most important objective of advertising – to increase the opportunity for success. Without advertising, your firm may as well not even exist in […]
Read More →Redesigning Your Website’s Content
When considering a new website design, many marketing directors generally will use this opportunity to focus entirely on the visual design of the site. While a good looking website is important, it is also important not to overlook other important elements. These include fresh content, flexible functionality, and most important, strategically placed conversions. Accounting marketing […]
Read More →Common SEO Misconceptions
Often times search engine optimization is compared to chasing a moving target because of the uncertainty around Google’s algorithm changes. In fact, just this week Google announced a significant change which provides extra ranking rewards to websites that are designed for mobile users. Beyond this, it seems there is an endless parade of changes coming […]
Read More →Three Common SEO Mistakes
SEO strategies are constantly changing because of the increasing “intelligence” of search engines and their algorithms. Given the rate at which things change in this area, it is easy to understand why there is often so much confusion surrounding SEO best practices and how easily mistakes can be made. To help remove some of the […]
Read More →User Experience (UX) – What and Why
The words “User Experience” have become quite a hot topic in tech circles in recent years. They are words that come to mind when thinking in the context of ‘techy’ devices such as smart phones, computers, and software. But, tech circles are not the only place where User Experience has become hot. This techy terminology […]
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