Author Archive
12 Days of Google – Day 2: Google Bomb
On the second day of Google FlashPoint Marketing told to me – Google Bomb
Google Bomb is a term that has become so common it can be found in various online dictionaries. Google bombing refers to an attempt to make a search term for a website return either a person or organization when entered in a search engine. This is usually done for comedic purposes, for example miserable failure returning George W. Bush as a top result. It is accomplished by creating a large number of links a site from pages that include the search term.
Read More →12 Days of Google – Day 1: Google Bowling
Google Bowling is a black hat SEO tactics whereby a webmaster attempts to lower the ranking of a website by sending it low quality backlinks. When Google started punishing websites that used linking services to secure a large number of site backlinks, Google Bowling became popular. To ensure your website has not been treated to bowling, regularly check the backlinks coming to your site for quality and appropriateness
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It’s (Going to Be) a Wonderful Website: Must-Have RFP Questions
The positive impact of a brand new website – when it’s done correctly – can’t be understated. But when it comes time to choose a vendor, what exactly do you need to know to make the best decision? For some marketing professionals, it takes considerable time and particular facts to convince partners and stakeholders that a new website is warranted. When you get the green light, it’s important to ask for all the information you need to make the best informed decision for your firm.
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What Should a Website Cost?
I recently received a call regarding a website proposal I had submitted. The prospect wanted to know why our bid was a bit higher than some of the others received when they all appeared to be the same.
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Goal Setting in Google Analytics
Google Analytics is a powerful tool that offers marketers access to a variety of valuable information. From total website traffic, gender, location, time of day and even internet service provider, there is almost no end what can be uncovered. After earning the Google Analytics Beginner and Advanced Certification my appreciation and knowledge for the tool has skyrocketed. There are so many features that can be used by professional service companies to track activities to help shape existing and future digital marketing programs.
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Why Your Firm’s Next Website Should be a Custom Built Site
There comes a time in a marketer’s career when they have the opportunity to redesign their firm’s website. This can be an exciting yet stressful time because other responsibilities and activities are placed on the back burner in order to dedicate the proper amount of time and attention required for a project of this nature.
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WordPress Hosting Survey
Often times clients and others ask us about what hosting service we recommend. This is an important question and one often asked during a website redesign or after a seismic event has happened with a client’s hosting company. While there are several good vendors in the marketplace we generally don’t make any recommendations because the level and quality service seem to vary…
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Stop Attracting Unqualified Prospects to Your Website
A key challenge that many accounting marketers face is getting their hands on “good” content that will attract the right kind of prospects to their website. Often a compliant we encounter from new clients is they can attract prospects to their website but are low fee opportunities the firm does not want.
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Google Offers New Direction on Low Quality Content
Most marketers are aware of the need to develop high quality content. This is a struggle for many because simply put marketers don’t always understand accounting, audit and tax issues and topics. Moreover, in the role of Marketing Director for the entire firm it makes it almost impossible to focus on a single industry or service area.
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Google Chrome to Mark Non-SSL Sites as Not Secure
Over the coming weeks Google Chrome will be making a slight change that could have a significant impact on CPA and accounting firms. To encourage companies to switch their domains to Secure Socket Layer (SSL) or https instead of the traditional http, Google Chrome will show certain activities related to the site as not secure.
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