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12 Days of Google – Day 6: Long Tail Keywords
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As the holidays approach, FlashPoint Marketing is taking a new perspective on a holiday classic – the Twelve Days of Google. Rather than filling your head with sugar plum fairies, we are going to instead focus on the latest changes to Google and fun Google terms to increase your digital marketing knowledge.
On the sixth day of Google FlashPoint Marketing told to me – Long Tail Keywords
These are keyword terms which are generally longer and more specific designed to attract users searching on a specific question, issue or challenge. Long tail keywords are used in a mature SEO keyword planning and ranking program. For a example, a user may search for Denver CPA which is broad while Denver CPA business valuation experience would be a long tail search. Most are surprised to learn that long tail searches are more popular and with the emergence of voice it will continue to grow in popularity.
Join us tomorrow for day 7 in the 12 days of Google!
