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12 Days of Google – Day 3: Alt Text
(Image vendasta.com)
As the holidays approach, FlashPoint Marketing is taking a new perspective on a holiday classic – the Twelve Days of Google. Rather than filling your head with sugar plum fairies, we are going to instead focus on the latest changes to Google and fun Google terms to increase your digital marketing knowledge.
On the third day of Google FlashPoint Marketing told to me – Alt Text.
Most don’t realize that search engines like Google are unable to “see” images. As a result, the Alt Text tag was created to give the website owner the opportunity to provide a brief description of the image. It’s used when the graphic is not deliverable or a browser is being used that doesn’t display graphics. This is the only place on a website where it’s acceptable to give different information to the search engine than to the user.
Join us tomorrow for day 4 in the 12 days of Google!
