See your site from the search engine view. Sign up for a free website crawl today!

SEO Guides, Tips & More!

Learn from Our Experience

High-Growth CPA Firms to Increase Digital Marketing Spending

     -     Nov 1st, 2019   -     Search Engine Optimization   -     0 Comments

The end of the year is a time when most accounting firm marketers are budgeting and planning for the following months. Conscientious marketers will be working with their teams and managing partners to assess what worked well in 2019, what was worth the expense (even if the result wasn’t as expected), and where to focus time, energy, and dollars in 2020

Read More →
Power of Imagery

Best SEO Conferences – COVID 2020 Update

     -     Oct 26th, 2019   -     Local SEO, Search Engine Optimization   -     0 Comments

The fourth quarter is typically a time for marketing departments to budget for the next year. When evaluating where marketing spends and return on investment, in 2020 consider the role of continuing education. We know it’s important and judging by the results of 2019 Marketing Budget Benchmark Study, marketing teams do, too. Networking Events, Trade Shows, and Conferences were among the top five marketing expenses across an average of all 100 accounting firms they surveyed. High-growth accounting firms, in particular, know that digital marketing and SEO are keys for future growth, so adding at least one SEO conference to the marketing budget is highly recommended.

Read More →

It’s the Point of Contact

     -     Oct 12th, 2019   -     Digital Lead Generation, Web Design, Websites   -     0 Comments

Many professional firm websites are specifically built to demonstrate the organization’s knowledge, skill, and experience with a specific service or in an industry. Since these companies sell their expertise and not a product, the manner in which confidence is built and trust earned is quite different than a product-based website. After all, what website one purchases their gym shoes from is more often based on price, option availability or shipping dates, than how long the specific company has been in business. However, with professional services, it’s the converse. The amount of technical training, staff experience, industry knowledge, credentials and formal education around the offered service are actually quite important.

Read More →

Geofencing – Professional Service Firms

     -     Sep 29th, 2019   -     Digital Lead Generation   -     0 Comments

Professional services marketers should always be looking for new, innovative, and cost-effective ways to advertise their firms and differentiate their services. As more firms shift their marketing budgets to digital advertising, mobile marketing, and local SEO need to be part of this mix. In fact, when searching for ways to maximize tight budgets, location-based marketing should be a no-brainer: it gets a higher response rate and more customer and client engagement than traditional forms of marketing.

Read More →

Best Browser Extensions for Marketers – 2019

     -     Sep 12th, 2019   -     Websites   -     0 Comments

Every day, people spend on average 6 hours and 42 minutes online. When more than 25 percent of an entire year is spent browsing the internet, it’s important to make that time as efficient, productive, and useful as possible. That’s where browser extensions come in. They add or enhance existing functionalities of websites or remove unwanted features, like pop-up ads. Google Chrome has thousands of extensions available in their web store to make the internet experience better, so how can the average marketer decide which ones are worthwhile? Let us help.

Read More →

Turn Your Website into a Lean, Mean Lead-Generating Machine

     -     Sep 5th, 2019   -     Web Design, Websites   -     0 Comments

For professional service firms, including marketers, the opportunity to redesign the company website is exciting. It offers the opportunity to make visual changes (new fonts, brand colors, imagery, and even video) while incorporating brand-driven themes and messages. The end goal is a website that speaks to prospect and customer needs while piquing their interest in the services offered and unique insights and expertise around each.

Read More →

Why WordPress?

     -     Aug 30th, 2019   -     Web Design, Websites   -     0 Comments

WordPress is the most popular content management system (CMS) today, and for good reason. It’s known to be secure, easy to use, and highly customizable – and way more than just a blogging platform or drag-and-drop website builder. Note that for our purposes here, we’re talking about WordPress.org, not WordPress.com. One allows for full customization of themes without restrictions on any plug-ins, and the other one doesn’t.

Read More →

Tips for Evaluating Digital Agencies

     -     Aug 27th, 2019   -     Web Design, Websites   -     0 Comments

The opportunity to create and launch a new website for a company is an exciting time for management and the marketing team. It allows the creative juices to flow and results in the creation of a new look and feel for the site. It also allows some to replace a frustrating and unfriendly content management system or site administration portal with a new and robust back end. Whatever the situation, the development of a new site will test project management, communication, creative and people management skills. In order to make it a success, there are important considerations that need to be made when evaluating digital agencies to determine their level of compatibility with your organization.

Read More →

WordPress Marketing Automation Plug-Ins

     -     Aug 16th, 2019   -     Websites   -     0 Comments

Throughout any given month, thousands of visitors are landing on your website. If one doesn’t know who they are, why they came to the site, or why they left, one would be missing a very important piece of the marketing puzzle. Even when you know who your site visitors are, following up with them is very time-consuming and the process lends itself to human error, and human preference: it’s easy to forget to call or email potential leads, and many people just don’t enjoy the repetitive nature of qualifying leads. That’s where marketing automation comes in.

Read More →
CPA Firm SEO

Outdated SEO Tactics – 2019

     -     Aug 9th, 2019   -     Search Engine Optimization   -     0 Comments

The world of SEO and Google is constantly changing which means business owners and marketers are challenged with finding ways to stay present in search engines. There are many “tried and true” approaches which have remained important and essential to ranking well, and then there are the other strategies that are no longer effective. In fact, we often come across well-meaning folks who are using outdated SEO tactics believing it will help them increase their ranking. Sadly, it’s often having the opposite effect and harming their ranking position.

Read More →

Latest Tweets

This logical is far too simple and does not require someone to think critically. 3 days ago

RT : ICYMI: GoogleBot to crawl some sites over HTTP/2 in November 2020 but no, there is no ranking benefit to it at all but it… 3 days ago