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Google Releases “Mobile-Friendly” Update

     -     Apr 23rd, 2015   -     Search Engine Optimization   -     0 Comments

Big changes happened yesterday as Google officially rolled out its new “mobile-friendly” update. Many are referring to this latest update as “Mobilegeddon”, as it is a big change in the way search engines will rank and show results on mobile devices. In essence, this update will reward and boost the ranking of those pages that […]

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Common SEO Misconceptions

     -     Apr 22nd, 2015   -     Search Engine Optimization   -     0 Comments

Often times search engine optimization is compared to chasing a moving target because of the uncertainty around Google’s algorithm changes. In fact, just this week Google announced a significant change which provides extra ranking rewards to websites that are designed for mobile users. Beyond this, it seems there is an endless parade of changes coming […]

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Three Common SEO Mistakes

     -     Mar 19th, 2015   -     Search Engine Optimization   -     0 Comments

SEO strategies are constantly changing because of the increasing “intelligence” of search engines and their algorithms. Given the rate at which things change in this area, it is easy to understand why there is often so much confusion surrounding SEO best practices and how easily mistakes can be made. To help remove some of the […]

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User Experience (UX) – What and Why

     -     Mar 12th, 2015   -     Creative Design, Web Design   -     0 Comments

The words “User Experience” have become quite a hot topic in tech circles in recent years. They are words that come to mind when thinking in the context of ‘techy’ devices such as smart phones, computers, and software. But, tech circles are not the only place where User Experience has become hot. This techy terminology […]

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Important Considerations When Designing a New Website

     -     Feb 23rd, 2015   -     Creative Design, Web Design   -     0 Comments

As the marketing director of your firm, you’ve just been given approval to move forward with the task of redesigning your firm’s current website – score marketing department! This is an incredible and exciting opportunity to be a part of and your chance to create new solutions that can generate new business. You’re getting a […]

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Relationship Between UX & SEO

     -     Dec 3rd, 2014   -     Search Engine Optimization   -     0 Comments

Search engine marketing is changing on a regular basis. It seems that every month Google is publishing news on a new algorithm update, Panda, Hummingbird, Penguin, and, mostly recently, Pirate. Sometimes it seems they implement updates just to go through the fun task of creating a name for them. The constant barrage of new updates leaves many digital marketing professionals frustrated since it seems the target is constantly moving. However, the truth is that Google implements these changes and others to ensure the search engine is providing the most relevant search results.

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SEO Luvs PR 4 EVER

     -     Nov 21st, 2014   -     Search Engine Optimization   -     0 Comments

3 Helpful Tips to Get Make Your PR+ SEO Relationship Work Public relations (PR) activities are, or should be, an important part of your marketing efforts. Whether you handle these responsibilities yourself or farm them out to a trusted vendor or practitioner, make sure your PR activities are working hand in hand with your SEO […]

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5 Ways to Gain Buy In From Firm Decision Makers

     -     Nov 10th, 2014   -     Search Engine Optimization   -     0 Comments

As a marketer, you may be in the position at your firm to provide guidance, make recommendations, or act as a trusted counsel in regard to your firm’s advertising, creative and marketing direction. This is not often an easy task, as it involves weighing many different options, finding the right ones, and being candid about […]

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