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How Social Media Helps SEO

     -     Oct 1st, 2015   -     Search Engine Optimization   -     0 Comments

It will come as no surprise to anyone reading this blog post that we now live in a world where social media inundates just about every facet our daily lives. However, in spite of our increasing reliance on social media, some businesses are still failing to realize the effectiveness of social media as a business […]

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5 Ways to Reach Your Target Audience Online

     -     Sep 25th, 2015   -     Creative Design   -     0 Comments

In the busy world of CPA firms, many marketers focus themselves growing lists, existing clients, Twitter followers, and Facebook friends, but ignore a metric that creates mobs of raving supporters and new clients. It’s called audience engagement, and it can boost your online brand and presence considerably. The fact is the majority of our target […]

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SEO Insights

SEO Checklist When Launching a New Website

     -     Sep 14th, 2015   -     Search Engine Optimization, Web Design   -     0 Comments

There is no question that getting a new site live and indexed is a not an easy task. Failing to leverage SEO best practices may leave your site in the dark making it more difficult to get your site ranked for the desired keyword phrases. No clicks and no visitors means lost business opportunity. Having […]

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How to Generate Quality Blog Topics

     -     Aug 28th, 2015   -     Search Engine Optimization   -     0 Comments

In a recent blog post, Google’s Panda 4.2, I discussed the key take away points that accounting firms need to consider as Google continues the search engine algorithm roll out. One of the discussion points from that post focus on quality content. It’s pretty obvious that if a website doesn’t have something of value to offer then it’s highly unlikely that the site will perform well. Our company works with a lot of accounting firms and the most common misconception I encounter is that many believe that simply by conducting on page optimization (keyword, title and description meta) that the site will suddenly draw in thousands of interested prospects.

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SEO Insights

Google’s Panda 4.2

     -     Aug 26th, 2015   -     Search Engine Optimization   -     0 Comments

Panda 4.2  is designed to stop any web practices that exploits Google’s search engine algorithm. So what does that exactly mean? Well it means any one that is engaging in behavior such as acting as a content farm (producing low quality content at a high volume), offering link bait (content designed to attract attention and […]

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SEO Insights

Ads and What it Takes to Develop a Winner

     -     Jun 24th, 2015   -     Creative Design   -     0 Comments

As the marketer for your CPA firm surely you are well aware that advertising your firm’s brand and services is required in order for your firm to grow. This is the single, most important objective of advertising – to increase the opportunity for success. Without advertising, your firm may as well not even exist in […]

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SEO Insights

Redesigning Your Website’s Content

     -     May 20th, 2015   -     Search Engine Optimization, Web Design   -     0 Comments

When considering a new website design, many marketing directors generally will use this opportunity to focus entirely on the visual design of the site. While a good looking website is important, it is also important not to overlook other important elements. These include fresh content, flexible functionality, and most important, strategically placed conversions. Accounting marketing […]

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SEO Insights

Google Releases “Mobile-Friendly” Update

     -     Apr 23rd, 2015   -     Search Engine Optimization   -     0 Comments

Big changes happened yesterday as Google officially rolled out its new “mobile-friendly” update. Many are referring to this latest update as “Mobilegeddon”, as it is a big change in the way search engines will rank and show results on mobile devices. In essence, this update will reward and boost the ranking of those pages that […]

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SEO Insights

Common SEO Misconceptions

     -     Apr 22nd, 2015   -     Search Engine Optimization   -     0 Comments

Often times search engine optimization is compared to chasing a moving target because of the uncertainty around Google’s algorithm changes. In fact, just this week Google announced a significant change which provides extra ranking rewards to websites that are designed for mobile users. Beyond this, it seems there is an endless parade of changes coming […]

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SEO Insights

Three Common SEO Mistakes

     -     Mar 19th, 2015   -     Search Engine Optimization   -     0 Comments

SEO strategies are constantly changing because of the increasing “intelligence” of search engines and their algorithms. Given the rate at which things change in this area, it is easy to understand why there is often so much confusion surrounding SEO best practices and how easily mistakes can be made. To help remove some of the […]

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