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Top Plug-Ins to Increase Load Time
Most marketers envision their ideal website as one that generates leads and connects thought leadership with prospects and industry influencers. A big part of that vision is tied up in website performance, however; and one of the markers of a high-performing website is how fast it loads. In fact, most mobile users will abandon a site entirely if it doesn’t load within three seconds; desktop users have an even higher expectation of 1.3 seconds.
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Los Angeles SEO Events – February 2020
While business owners are busy tackling the new year, savvy marketers are taking advantage of the time to focus on marketing and continuing education, making February a great time to brush up on SEO knowledge. Continuing our monthly round-up of Los Angeles SEO events is a compilation of SEO courses happening next month.
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SEO Techniques – 34 SEO Experts Reveal Their Top Strategies For 2020
The SEO world is changing rapidly. There are so many different SEO techniques available that you simply don’t have the time and resources to apply them all. Also, what used to work 5-10 years ago can be totally useless today. To rank a site it’s vital to keep up with all the Google algorithms’ updates and take all the factors into consideration.
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What is the Google BERT?
Just as accounting firms work better when departments don’t operate in silos, search queries also work better when the algorithms don’t isolate single words. The rise in longtail keywords and voice search have made people hyper-aware of challenges like relevancy and natural language searches and their impact on the quality of search results. Relevance is subjective, and search engines can’t interpret the idiosyncrasies of our natural language. Up until now, that is.
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SEO Knowledge Gap Prevalent Among Business Owners
Search engine optimization (SEO) is a complex subject matter that seems to be changing all the time. While most accountants, CPAs, and marketers understand the importance of having a brand-appropriate site that can capture the attention of prospects, it’s the details of how various components fit together that create confusion. While not everyone cares to learn “how it works” it’s important that business owners (partners) understand the elements needed to ensure new opportunities are generated
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Ultimate Guide to SEO for Accountants – Off Page SEO
2020 will be a year of digital marketing. More companies in the industry and public accounting are planning to invest more in their websites, SEO, and digital advertising than ever before. Digital’s value proposition is strong, after all: cost-effective, easily trackable, and the ability to be highly targeted. SEO has the power to more fully optimize digital marketing campaigns and expand the reach of online efforts.
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Los Angeles WordPress Events – January 2020
Once the holiday cheer subsides and the focus returns to talking goals and meeting client deadlines, Los Angeles area SEO and marketing professionals may want to take time to brush up in their WordPress skills. Although there are plenty of online training courses and programs where attendees can learn about WordPress, how to use it, improve it and generally become an all-around “genius”, there are times when attending an in-person session can be more appealing. If you are like our team members, a good mix of online instruction and hands-on, classroom training, brings out the best in you.
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Top Blogs for Accounting Firms in 2020
In light of Accounting Today’s release of the latest Top 100 Most Influential People in Accounting, and strategic planning for 2020, we thought it would be a great time to compile some of our favorite accounting marketing and growth blogs. As any forward-thinking accounting firm knows, the only way we get better is by surrounding ourselves with smart, passionate people who know more than we do.
Read More →Los Angeles SEO Events – January 2020
A new year, a new … SEO strategy? For those looking in Los Angeles, CA, these seven SEO and digital marketing workshops will help to brush up on key skills for the new year. With content for beginners and intermediate marketers – and even an advanced SEO for WordPress at the end of the month – there is something for everyone. Learning new skills doesn’t have to be time-intensive; each of these courses lasts between two to six hours.
Read More →Los Angeles SEO Events – December 2019
While there is no shortage of national digital marketing, SEO and content marketing conferences, it’s also useful to attend various local events. Not only does it allow SEO, digital marketers and business owners to expand their network but also sharpen their skills and learn from the local talent. Although the holidays will keep most professionals out of the office and with family, there may be an opportunity to sneak in a quick session.
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