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Insights into the Content Consumption Habits of the C-Suite
The power of digital marketing is clear through the strategies professional services firms have been using generate new business opportunities. With the help of various search engine marketing tactics businesses have been able to influence, educate and connect with prospects and clients on key issues and challenges. A common challenge that many marketers face is determining the best type of content to produce and the most effective delivery method to reach their target market. It’s a pressing mystery that needs to be considered given the various types of content and delivery methods that can be leveraged. Investing time and resources in a less effective process will inhibit the firm’s growth potential and frustrate efforts.
Read More →What Makes Content Valuable?
Marketers for any type of service or product-based business are tasked with the challenge of producing valuable content for their website, blog and social media channels. Finding essential topics to research, explore and discover can be a challenging task. The initial inclination of many is to focus only on topics that directly relate to the product or service(s) offered. Why? Simply because one of the main purposes of content marketing is to engage potential prospects to present your offering as the solution to their needs. While this is an important step, it often creates a misfire to building an audience, securing content amplification and driving search engine marketing (SEM). Valuable content does far more than outline the value of what your company does and also extends beyond that to provide information that is relevant, helpful and important to your target audience(s). To help clients, prospects and others understand the traits of valuable content, FlashPoint Marketing has provided a summary of the most common traits.
Read More →How to Evaluate SEO Agencies
When it comes to website and search engine marketing efforts, the time comes when business owners and marketing managers realize they need the assistance of an outside. The catalyst for the search might be sagging metrics, lack of website conversions or feeling the website could and should be doing more for the company or firm. When the search for a SEO agency starts, the process can be overwhelming because there are dozens and dozens of companies that offer such services. The interesting part is that some agencies recommend and provide services that focus on organic SEO while others utilize paid optimization (pay-per-click PPC) as their main approach. While both methods have their value, it’s difficult for an inexperienced business owner or marketing manager to know where to start.
Read More →3 Tips for Content Amplification
To run successful content marketing campaigns, businesses and brands in today’s market need to be on their toes and always stay one step ahead of the game. The phrase “content is King” has been pushed on businesses in their digital marketing campaigns to the point that many businesses are producing content on top of content, on top of more content, but not getting the results they were expecting. Great content is vitally important to every digital marketing plan, but perhaps the term “content is King” should be modified to say “content distribution is King”. To help you tailor your content distribution strategy to build a more successful content marketing campaign try using the below tips.
Read More →Overcoming Common Web Development Pitfalls
Redesigning a company’s website is an exciting time for all involved. For management it represents the opportunity to refresh the company’s image online. For marketing it’s a chance to build a site that not only looks fresh and modern but is built with the latest search engine marketing (SEM) and search engine optimization (SEO) tools and best practices. The goal is to create a finished product that conveys the company’s unique value to both customers and prospects. Although exciting there are many steps between project approval and site launch that can encompass the full spectrum of emotions from joy and elation to disappointment and frustration.
Read More →Increasing Your WordPress Website Speed
The load time of a website is an important consideration that Google and other search engines make when determining site rank position. While it may sound ridiculous, most people will not wait more than a few seconds for a website to load. In fact, studies suggest that if it takes more than five seconds for a site to load, a user will simply hit the back button and move on with their search.
Read More →The Importance of Great Content
As more and more companies enter the world of search engine marketing the web has become saturated with content, content and more content. Depending on the search term(s) one can observe there are multiple search results featuring articles and videos that provide essentially the same information. In some cases, it’s difficult to tell the difference between the parcels of content because they provide virtually identical information. In essence, there are only so many ways that certain concepts can be explained, regulations dissected, and information conveyed. Sure, there are different ways to present the information but it’s rare that subject matter changes much from industry to industry.
Read More →How Do I Get My Firm to Show at the Top of Google Maps?
Many companies and professional service firms invest time and resources building up their website content, implementing and enhancing on-page SEO and engaging in social media. The focus on creating a content rich website that serves customers, clients and prospects is essential for success in search engine marketing (SEM). Since this requires a great deal of effort and consistency, it often draws attention away from other important tasks. Recently a client asked, “How do I get my firm to show at the top of a Google Maps search?” The question highlighted the importance of being found in Google Maps and of not overlooking the small items when managing your firm or company’s SEM efforts. The good news is that there is a set of steps that any marketer can follow to increase their ranking in Google maps. The unwelcome news is that it takes time and effort to optimize to get your listing to move up the list.
Read More →What is the SEO Value of a Microsite?
From time to time we work with companies that have microsites that focus on a specific area or niche the company serves. The thinking is that the company’s expertise can be prominently featured and not have to compete for prominence as it does on the main site. For accounting firms, it’s common to have microsites that are industry focused (i.e. real estate, construction, technology) designed to attract prospects within a specific niche and geography. While this approach has proven successful in the past, many marketers are wondering if there is still SEO value to building microsites. The challenges involved in using microsites are various including the cost for initial development, technical maintenance, content update requirements, developing calls to action as well as establishing other methods to drive engagement.
Read More →What is a Google-Friendly Site?
When building a new website or launching a new web campaign many marketers are faced with the task of examining their website to make enhancements that will improve their ranking in Google. There is no shortage of information on the web about what one needs to do to make a site attractive to Google (and other search engines). The latest trend is on quality content and before that it was having a mobile (responsive) site and prior to that it was about keyword selection and ranking. The truth is that Google regularly changes/adds criteria to their ranking formula which makes it difficult for a marketer to be in complete compliance with these standards. However, this doesn’t mean you should not consider what Google is looking for from a website. Google has issued several guides, blog posts and videos that when reviewed together provide a general framework for how marketers can do well with the search engine.
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