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Turn Your Website into a Lean, Mean Lead-Generating Machine
For professional service firms, including marketers, the opportunity to redesign the company website is exciting. It offers the opportunity to make visual changes (new fonts, brand colors, imagery, and even video) while incorporating brand-driven themes and messages. The end goal is a website that speaks to prospect and customer needs while piquing their interest in the services offered and unique insights and expertise around each.
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Why WordPress?
WordPress is the most popular content management system (CMS) today, and for good reason. It’s known to be secure, easy to use, and highly customizable – and way more than just a blogging platform or drag-and-drop website builder. Note that for our purposes here, we’re talking about WordPress.org, not WordPress.com. One allows for full customization of themes without restrictions on any plug-ins, and the other one doesn’t.
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Tips for Evaluating Digital Agencies
The opportunity to create and launch a new website for a company is an exciting time for management and the marketing team. It allows the creative juices to flow and results in the creation of a new look and feel for the site. It also allows some to replace a frustrating and unfriendly content management system or site administration portal with a new and robust back end. Whatever the situation, the development of a new site will test project management, communication, creative and people management skills. In order to make it a success, there are important considerations that need to be made when evaluating digital agencies to determine their level of compatibility with your organization.
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WordPress Marketing Automation Plug-Ins
Throughout any given month, thousands of visitors are landing on your website. If one doesn’t know who they are, why they came to the site, or why they left, one would be missing a very important piece of the marketing puzzle. Even when you know who your site visitors are, following up with them is very time-consuming and the process lends itself to human error, and human preference: it’s easy to forget to call or email potential leads, and many people just don’t enjoy the repetitive nature of qualifying leads. That’s where marketing automation comes in.
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Outdated SEO Tactics – 2019
The world of SEO and Google is constantly changing which means business owners and marketers are challenged with finding ways to stay present in search engines. There are many “tried and true” approaches which have remained important and essential to ranking well, and then there are the other strategies that are no longer effective. In fact, we often come across well-meaning folks who are using outdated SEO tactics believing it will help them increase their ranking. Sadly, it’s often having the opposite effect and harming their ranking position.
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Top 3 WordPress Hosting Companies
Out of all the decisions that went into designing your WordPress site, the one that has the most direct impact on user experience, site performance, and site security tends to be an afterthought: the website host. Although we write about ways to speed up page loading times on your site by cleaning up plug-ins and improving functionality, the method you choose for hosting your site will have more of an effect on your site than any other factor.
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Launching a New Site?
The day you’ve been working toward for weeks (or maybe months) is almost here: Launch Day. The website redesign has been a labor of love but make no mistake on the labor part. Countless iterations of the new site map, approvals for visual design and layout, then the waiting period while the company’s new website is coded. The new website is in good company: WordPress powers at least 33 percent of all websites, depending on which market segment is examined. Even though you’re anxious to tell the developer to go ahead and launch the new site, check out this blog first. There are many little things that should be reviewed prior to launching the site. Make sure to cross off each of these items off first before the new website is published. It will ensure the post-launch work goes much smoother and reduces the headaches one may experience.
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Top SEO Plug-Ins for WordPress
Building a robust website which features brand-appropriate imagery and messaging is only the first step to building your digital marketing empire. There is a need to identify the proper keywords for your audience through keyword research and targeted content development. Once identified, it’s essential to be able to implement the necessary SEO metadata throughout the […]
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The Five Types of Google Ads
In 2019, there are few things more ubiquitous for advertisers and brands than Google advertising. Ever since this tech behemoth became the go-to source for searches, information, and business decisions, advertisers and organizations have been leveraging their impressive global reach in order to access the exact audiences they most want to target. After all, Google ads are cost-effective, highly customizable, and uniquely targeted to appear when users are searching for an exact target or service (or sometimes the product or service of a competitor.)
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Landing Pages for PPC
When it comes to pay-per-click advertising (PPC), most businesses and websites opt to send traffic to their homepages. This impulse is natural. If you are paying for a sponsored ad slot on Google, you want to get as much return on that investment as possible. What better way to maximize the ROI of a PPC campaign than to send visitors to the page on your website that has the broadest appeal and function? In most cases, that page is the homepage, hence the targeting of homepages as PPC landing pages.
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