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Los Angeles WordPress Events – January 2020

     -     Dec 15th, 2019   -     Websites   -     0 Comments

Once the holiday cheer subsides and the focus returns to talking goals and meeting client deadlines, Los Angeles area SEO and marketing professionals may want to take time to brush up in their WordPress skills. Although there are plenty of online training courses and programs where attendees can learn about WordPress, how to use it, improve it and generally become an all-around “genius”, there are times when attending an in-person session can be more appealing. If you are like our team members, a good mix of online instruction and hands-on, classroom training, brings out the best in you.

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Top Blogs for Accounting Firms in 2020

     -     Dec 14th, 2019   -     Content Development, Digital Lead Generation   -     0 Comments

In light of Accounting Today’s release of the latest Top 100 Most Influential People in Accounting, and strategic planning for 2020, we thought it would be a great time to compile some of our favorite accounting marketing and growth blogs. As any forward-thinking accounting firm knows, the only way we get better is by surrounding ourselves with smart, passionate people who know more than we do.

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Los Angeles SEO Events

Los Angeles SEO Events – January 2020

     -     Dec 13th, 2019   -     Search Engine Optimization   -     0 Comments

A new year, a new … SEO strategy? For those looking in Los Angeles, CA, these seven SEO and digital marketing workshops will help to brush up on key skills for the new year. With content for beginners and intermediate marketers – and even an advanced SEO for WordPress at the end of the month – there is something for everyone. Learning new skills doesn’t have to be time-intensive; each of these courses lasts between two to six hours.

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Los Angeles SEO Events

Los Angeles SEO Events – December 2019

     -     Nov 30th, 2019   -     Google, Search Engine Optimization   -     0 Comments

While there is no shortage of national digital marketing, SEO and content marketing conferences, it’s also useful to attend various local events. Not only does it allow SEO, digital marketers and business owners to expand their network but also sharpen their skills and learn from the local talent. Although the holidays will keep most professionals out of the office and with family, there may be an opportunity to sneak in a quick session.

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Ultimate SEO Guide CPAs

Ultimate Guide to SEO for CPAs (Part II)

     -     Nov 27th, 2019   -     Google, Search Engine Optimization   -     0 Comments

In Part 1 of our Ultimate Guide to SEO for Accountants, we covered how SEO is used for accounting firms, how they benefit from strategic SEO, free tools to help accounting marketers tap into a fuller range of SEO applications and metrics, and factors affecting SEO performance. We talked about the technical considerations that can impact a campaign…

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What is Google Site Kit?

     -     Nov 20th, 2019   -     Google, Search Engine Optimization   -     0 Comments

Reflective of the growing popularity of WordPress, amongst CPAs, accounting, law, and other professional service firms, Google recently published its own plugin. Site Kit, as the name suggests, provides marketers with the ability to access a variety of information from their Google Analytics and Google Search Console accounts. There is also an option to connect the firm’s website to Google Page Speed Insights, the Google-branded tool for checking page load time (both mobile and desktop).

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Ultimate SEO Guide CPAs

Ultimate Guide to SEO for Accountants

     -     Nov 16th, 2019   -     Search Engine Optimization   -     0 Comments

We wrote about how high-growth accounting firms are increasing their digital marketing spend in 2020, and how most accounting firm marketers recommend increasing SEO spend, too. It’s such a big topic that it’s hard to know where to start, much less what everything means. In the next three posts, we’re going to dive into every major aspect of SEO so that by the time marketers are done reading, they’ll be able to explain what it is, why it matters for their firm, different ways of approaching SEO, and actionable tips that any firm can put into practice immediately. Look for the SEO icon next to quick, easy actionable tactics.

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Why is Quality Thought Leadership Important?

     -     Nov 15th, 2019   -     Content Development, Search Engine Optimization   -     0 Comments

hought leadership has a significant influence on the purchasing process.

In a recent survey study by Edelman Business Marketing, it was discovered that most decision-makers engage with thought leadership at least one hour per week. In addition, it was found that 60% of decision-makers are willing to pay a premium because the thought leadership demonstrates deep thinking on a topic and demonstrates the virtues important to them. These findings reveal the importance of creating and promoting high quality thought leadership and the effect it has on prospects. The findings contained in the 2020 B2B Thought Leadership Impact Study, provide important insights into why thought leadership is important for SEO and digital marketing programs.

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Digital Marketing Insights for Accounting Firms

     -     Nov 9th, 2019   -     Digital Lead Generation, Search Engine Optimization   -     0 Comments

Digital marketing has become an important part of many accounting and CPA firm’s marketing practices. However, knowing where to allocate firm dollars to get the maximum return can be challenging. To help uncover where to invest, we asked several accounting marketing experts (including in house marketers), to give us their digital marketing insights most important for accounting firms.

We asked each expert to give us their insights on the top challenges for 2020, how they expect to tackle them and invited them to share other insights “simmering” in their minds. It’s a good variety of the issues and challenges CPA and accounting firms have on their plate.

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High-Growth CPA Firms to Increase Digital Marketing Spending

     -     Nov 1st, 2019   -     Search Engine Optimization   -     0 Comments

The end of the year is a time when most accounting firm marketers are budgeting and planning for the following months. Conscientious marketers will be working with their teams and managing partners to assess what worked well in 2019, what was worth the expense (even if the result wasn’t as expected), and where to focus time, energy, and dollars in 2020

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