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Learn from Our ExperienceGoogle’s New Feedback Form: Why Now?
Google is set to keep building its algorithm, and they want your voice on the matter. Reporting bad search results just got easier. Google recently refreshed its method for reporting sites that violate policy, and condensed a process that spanned different pages and report forms. Before this announcement, there was not a one stop shop […]
Read More →What’s going on with ChatGPT?
For at least a year now, SEO and many other industries have been running head over heels with ChatGPT and other LLM (Language Learning Model) AIs. Companies like Google are racing alongside OpenAI to develop their own models, and now there is AI art, which practically popped up overnight. It’s not surprising, then, that a […]
Read More →Google is putting generative AI in SERPS, what does it mean?
Google has already released a beta on its new AI technology on SERPS, and the implications are massive. Many have already seen the rise of AI through things like CharGPT and integration in Bing, but did you know that Google started throwing their hat in the ring too? They just announced that it opened up […]
Read More →12 Must-Listen Podcast Episodes for AI Impact in SEO
Jump to the cutting edge of digital marketing by listening to these podcasts covering everything ranging from the death of Google to how teachers are handling student use of AI. As any career-person in a digital field knows, staying on the cutting edge of progress is key to surviving an ever-changing landscape. Stay on top, […]
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The Thing About 403/404 errors and Google’s Webcrawlers
Google demonstrates that it intends to work around the server bandwidth issues caused by its crawlers. What does that mean for the keen digital marketer? On February 17, 2023, Google posted about what it perceived as a surge in uses of 4xx (excluding 429) errors to throttle its indexing crawlers. “The short version of this […]
Read More →INP to Oust FID as Core Web Vital, Google Reports
After a long experiment with a new ranking factor, Google decides to fully implement INP While it is widely recognized that core web vitals have become a major, if not de-facto, player for ranking well in Google SERPs, the actual means and benefits of the process can be taken for granted. Google recently announced INP […]
Read More →The History and Future of Google Page Experience
Google page experience is one of the most important, if not the most important, ranking factors in the Google SEO space. For that reason, it’s important to cover it in-depth and walk through its history. I’ll be going over when and why Google page experience started, how it works broadly, and cover future directions or […]
Read More →Google’s Helpful Content Update: The Survival of the Fittest
Understanding Google’s changing search algorithm often feels like deciphering the Rosetta Stone; puzzling to even the most seasoned website managers. Google’s Helpful Content Update which began its rollout in late summer, can appear scary and confusing to site owners on the surface.
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Google Analytics 4
By now, marketers have probably noticed the option to switch from the historical view of Google Analytics to the Universal Analytics reports. Google Analytics 4, or GA4 for short, is the “next generation” of Google Analytics, as self-described by Google. GA4 can be used for a website, app, or both at the same time, giving marketers a new way to see how their online properties are performing and address SEO and other issues collectively, rather than piecemeal.
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Which Reports Matter in Google Analytics?
Data-driven marketing is a term that’s almost too ubiquitous. As painfully obvious as it is, the key to seizing short-term opportunities and long-term success lies in the data. And where’s the data? For websites, it’s in Google Analytics.
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