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How to Generate Quality Blog Topics

     -     Aug 28th, 2015   -     Search Engine Optimization   -     0 Comments

In a recent blog post, Google’s Panda 4.2, I discussed the key take away points that accounting firms need to consider as Google continues the search engine algorithm roll out. One of the discussion points from that post focus on quality content. It’s pretty obvious that if a website doesn’t have something of value to offer then it’s highly unlikely that the site will perform well. Our company works with a lot of accounting firms and the most common misconception I encounter is that many believe that simply by conducting on page optimization (keyword, title and description meta) that the site will suddenly draw in thousands of interested prospects.

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Google’s Panda 4.2

     -     Aug 26th, 2015   -     Search Engine Optimization   -     0 Comments

Panda 4.2  is designed to stop any web practices that exploits Google’s search engine algorithm. So what does that exactly mean? Well it means any one that is engaging in behavior such as acting as a content farm (producing low quality content at a high volume), offering link bait (content designed to attract attention and […]

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Ads and What it Takes to Develop a Winner

     -     Jun 24th, 2015   -     Creative Design   -     0 Comments

As the marketer for your CPA firm surely you are well aware that advertising your firm’s brand and services is required in order for your firm to grow. This is the single, most important objective of advertising – to increase the opportunity for success. Without advertising, your firm may as well not even exist in […]

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Redesigning Your Website’s Content

     -     May 20th, 2015   -     Search Engine Optimization, Web Design   -     0 Comments

When considering a new website design, many marketing directors generally will use this opportunity to focus entirely on the visual design of the site. While a good looking website is important, it is also important not to overlook other important elements. These include fresh content, flexible functionality, and most important, strategically placed conversions. Accounting marketing […]

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Google Releases “Mobile-Friendly” Update

     -     Apr 23rd, 2015   -     Search Engine Optimization   -     0 Comments

Big changes happened yesterday as Google officially rolled out its new “mobile-friendly” update. Many are referring to this latest update as “Mobilegeddon”, as it is a big change in the way search engines will rank and show results on mobile devices. In essence, this update will reward and boost the ranking of those pages that […]

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Common SEO Misconceptions

     -     Apr 22nd, 2015   -     Search Engine Optimization   -     0 Comments

Often times search engine optimization is compared to chasing a moving target because of the uncertainty around Google’s algorithm changes. In fact, just this week Google announced a significant change which provides extra ranking rewards to websites that are designed for mobile users. Beyond this, it seems there is an endless parade of changes coming […]

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Three Common SEO Mistakes

     -     Mar 19th, 2015   -     Search Engine Optimization   -     0 Comments

SEO strategies are constantly changing because of the increasing “intelligence” of search engines and their algorithms. Given the rate at which things change in this area, it is easy to understand why there is often so much confusion surrounding SEO best practices and how easily mistakes can be made. To help remove some of the […]

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User Experience (UX) – What and Why

     -     Mar 12th, 2015   -     Creative Design, Web Design   -     0 Comments

The words “User Experience” have become quite a hot topic in tech circles in recent years. They are words that come to mind when thinking in the context of ‘techy’ devices such as smart phones, computers, and software. But, tech circles are not the only place where User Experience has become hot. This techy terminology […]

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Important Considerations When Designing a New Website

     -     Feb 23rd, 2015   -     Creative Design, Web Design   -     0 Comments

As the marketing director of your firm, you’ve just been given approval to move forward with the task of redesigning your firm’s current website – score marketing department! This is an incredible and exciting opportunity to be a part of and your chance to create new solutions that can generate new business. You’re getting a […]

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Relationship Between UX & SEO

     -     Dec 3rd, 2014   -     Search Engine Optimization   -     0 Comments

Search engine marketing is changing on a regular basis. It seems that every month Google is publishing news on a new algorithm update, Panda, Hummingbird, Penguin, and, mostly recently, Pirate. Sometimes it seems they implement updates just to go through the fun task of creating a name for them. The constant barrage of new updates leaves many digital marketing professionals frustrated since it seems the target is constantly moving. However, the truth is that Google implements these changes and others to ensure the search engine is providing the most relevant search results.

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