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How to Adapt to AI’s Search Takeover
AI is here to stay. A recent study by TrustRadius further cemented this conclusion. With 90% of B2B buyers clicking on AI overview citations, its clear where search is headed—towards AI. To fully comprehend and prepare for the impact of this AI-fueled disruption, it’s important to look at the currently available AI tools used for search […]
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How To Make a Website Readable for AI
It’s now more important than ever to make sure that AI can read and understand websites. AI Overviews from Google are lowering clicks by several percentage points among other metrics. This is not to mention an insight from Seer Interactive finding a 70% drop in CTR (click-through rate) when AI Overview is present on a […]
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Google’s Antitrust Case and the SEO Impact
In Summary Remediation Imposes Key Behavioral Limits: Following a ruling that Google is an unlawful monopoly, the court prohibited the bundling of multiple apps in payment offers, enforced a maximum one-year limit on offer duration, and barred the company from forcing partners to exclusively distribute its products. SEO Landscape Faces Disruption: Forced data sharing and […]
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Cloudflare’s New Block on AI Web Crawlers
Cloudflare announced that a setting to block AI web crawlers would be enabled by default for its customers. This announcement comes almost two years after the setting was originally introduced to protect content creators and prioritize important traffic.
At first, the setting only worked for web crawlers respecting robots.txt, which many AI web crawlers are starting to ignore (see below). Some AI web crawlers also mask themselves as being from search engines. Because of these issues, Cloudflare later updated the feature to apply to any detected AI web crawler and allowed a total ban on them.
Read More →Google’s New Feedback Form: Why Now?
In Summary New Consolidated Reporting Form: Google launched a refreshed, two-step report form to simplify flagging search results that violate policies like spam and deception. This single tool replaces previous scattered methods and requires specific URLs to improve the quality of reported sites. Multiple Factors Motivate Change: The new form likely stems from increased global […]
Read More →What’s going on with ChatGPT?
In Summary Theories on Declining Usage and Quality: The recent slowdown in exponential growth and a 10% drop in traffic, observed by Similarweb, is attributed to a combination of factors. These include seasonality from students on summer break, a business model that treats the site as a loss leader, and increased competition from free alternatives […]
Read More →Google is putting generative AI in SERPS, what does it mean?
In Summary SGE Is a Massive Change for SERPs: Google’s new Search Generative Experience (SGE) beta places an AI-generated answer at the top of the search page, potentially upsetting the balance of click-through rates (CTR) by diverting user attention from both sponsored and natural search results. Accessing SGE Is Currently Waitlist-Based: To use the SGE, […]
Read More →12 Must-Listen Podcast Episodes for AI Impact in SEO
Jump to the cutting edge of digital marketing by listening to these podcasts covering everything ranging from the death of Google to how teachers are handling student use of AI. As any career-person in a digital field knows, staying on the cutting edge of progress is key to surviving an ever-changing landscape. Stay on top, […]
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The Thing About 403/404 errors and Google’s Webcrawlers
Google demonstrates that it intends to work around the server bandwidth issues caused by its crawlers. What does that mean for the keen digital marketer? On February 17, 2023, Google posted about what it perceived as a surge in uses of 4xx (excluding 429) errors to throttle its indexing crawlers. “The short version of this […]
Read More →INP to Oust FID as Core Web Vital, Google Reports
In Summary INP Replaces FID for Enhanced Responsiveness Tracking: Starting March 2024, Google will use interaction to next paint (INP) instead of first input delay (FID). INP provides a more comprehensive measure of page responsiveness by tracking the full duration of the longest user interaction across the page’s lifespan, addressing FID’s limitations. Improved INP Scores […]
Read More →Latest From The Blog
How to Adapt to AI’s Search Takeover
Nov 3rd, 2025
How To Make a Website Readable for AI
Oct 9th, 2025
Google’s Antitrust Case and the SEO Impact
Sep 17th, 2025
