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Google Offers New Direction on Low Quality Content
Most marketers are aware of the need to develop high quality content. This is a struggle for many because simply put marketers don’t always understand accounting, audit and tax issues and topics. Moreover, in the role of Marketing Director for the entire firm it makes it almost impossible to focus on a single industry or service area.
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Google Chrome to Mark Non-SSL Sites as Not Secure
Over the coming weeks Google Chrome will be making a slight change that could have a significant impact on CPA and accounting firms. To encourage companies to switch their domains to Secure Socket Layer (SSL) or https instead of the traditional http, Google Chrome will show certain activities related to the site as not secure.
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Quality Content Checklist
In the realm of SEO and better Google rankings for your website most marketers are aware that good, quality content is one of the top three ranking factors. But, as a marketer, have you ever wondered what makes your content “good” from an SEO perspective?
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Building a Template Website – Pros & Cons
Most accounting marketers understand the importance of a robust website for maintaining the firm’s brand, engaging potential employment candidates and prospects interested in your services. Ensuring that prospects can find your firm through a Google search is key to identifying and attracting new clients. Let’s face it most people will “Google” a company before they […]
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Keeping Content In the “Fresh Zone”
Fresh content is the key to a robust SEO program. Without it even the most well designed and visually engaging sites will not be able to produce much in the way of new leads. However, one area where marketers struggle is in generating high value content and preventing existing site content from getting stale.
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Tips for Project Managing Your Website Redesign
Recently I was talking about an expected website redesign project with a client. They have been slow to get the project started and I was curious what was causing the delay. When I inquired, she shared that it’s just such a big project and she believed it would end up taking over her professional life and need motivation to get started.
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Design Considerations When Redeveloping Your Website
Choosing to undergo a website redesign is a huge task with many important items to consider. After all, your website is often the first “touch” that influences how prospects feel about your company and services. Simply stated, a website with poorly thought out design and functionality can get a user to leave the site as quickly as they arrived.
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Finding the Right Web Developer for Your Project
Redesigning a firm’s website happens once or twice during a marketing professional’s tenure. It’s often something that happens once and the site is not touched for 5-7 years. By the time another redesign is due many marketing professionals have transitioned to a role outside the company. This reality means that most don’t have a lot of experience to draw upon when starting a website redesign project. This is evident from the various questions we receive when responding to RFP’s or when discussing an upcoming web project. In fact, in most cases prospects will spend a lot of time asking questions about the process, timelines and pricing, but little asking about development approach, philosophy, preferred CMS, search engine optimization integration and how the site will be coded to make it user friendly.
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Bracing for Mobile First Indexing
Most accounting understand that the world of SEO is always in flux and just because you are doing well today doesn’t mean the future will hold the same. One day you are in and the next day out. This may be an exaggeration but Google literally changes that fast sometimes, so it’s important to stay on top of changes coming and understand how they may impact you. One such change is called Google ‘s Mobile First Index. Accounting marketers need to be aware of this change because if they are not prepared it’s likely they will lose hard-fought keyword ranking earned over several years. To help understand the change and it’s impact, we have provided a summary of key points below.
Read More →Google for Jobs Feature
Google is always looking for innovative ways to drive value to searchers and the recently announced jobs feature continues that streak.
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