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Google Expands Description Snippets
Right around the time marketers were scrambling to get all the details of the new tax reform documented and in order, another important change was happening. In late December 2017, Google announced that it was going to expand it is description snippet for the traditional 160 characters up to 320 characters. While it was announced as an upcoming change some time ago it appears that the change has finally been implemented.
Read More →Virtual Private Services (VPS) Hosting
In the world of website hosting there are many options to choose from and it can be difficult to know the difference between the options available. If you visit any hosting company’s website, you’ll see options ranging in price from $8 per month to those costing hundreds of dollars per month. The first question that comes to mind is what’s the difference?
Read More →Shared Hosting – Is it Right for You?
A website’s host platform is something most marketers don’t spend much time thinking about. If their firm’s website is loading properly and there are no downtime issues, most are happy. However, when an issue arises with the site such as slow load time, problems with mobile rendering or the site has been a victim of a malicious attack, the host suddenly becomes very important.
Read More →Considering a Site Redesign? Do These Things First!
As many firm marketers know, going through a website redesign is nothing short of a very big job. Many elements are needed for the success of your new site including budget, leadership support, quality time to focus on tasks at hand, fresh content and the list goes on. A question that’s often asked to us when approached by our clients is “How long will it take?”.
Read More →Preparing for Your Redesign
Redesigning your website is often a marketer’s dream project. The opportunity to create a website based on your vision is an exciting time. There is also the feeling of apprehension and being overwhelmed when one considers the depth of the project. While there are a lot of steps involved in a site redesign, it is important to understand some pre-planning you can do before starting the project
Read More →What are 301 Redirects?
Learn about the popular 310 redirects that are essential part of any new website launch. In this short video, Brian Swanson, explains what they are and how they should be used.
Leanrn about the popular 310 redirects that are essential part of any new website launch. In this short video, Brian Swanson, explains what they are and how they should be used.
Read More →What is Your SEO Maintenance Plan?
In the mid 1990’s, there was this commercial that ran on television in Chicago on a regular basis. It was an ad for a table top oven known as the Ronco Rotisserie Oven. It was an oven that could fit two turkeys and could cook them in a quick period. The slogan for this product was “set it and forget it”.
Read More →Beyond Design – Building a Prospect Focused Website
When the opportunity comes to redesign your firm’s website, it is often a time of excitement and stress. The opportunity to modernize the firm’s site, make it more attractive, and embody the firm’s brand and key messaging is exciting. Heck – it’s why you are a marketer. These things are what excites you and taps into your creative passion. However, it is important to remember that the website is also a sales tool for the firm. While it is important to have a well-designed and branded site, it is equally as important to think about how the homepage can be used to showcase the firm’s expertise and drive visitor focus. Quite often I work with marketers and accountants that are in love with the look of their new site, but they gave very little thought to how design choices and functionality facilitate engagement. Consideration about how the new website will function, how it can be adjusted to take advantage of buying cycles, and notable events, should not be an afterthought.
Read More →Role of Video in Content Marketing
Video marketing is something that scares most accounting marketers. There are a lot of unknowns as the “cost to entry” for an unproven tactic is one that scares away even the bravest of us. There are many accounting marketers that have considered the tactic but have not moved forward. After all, the firm would need to invest in some equipment, find the right partner or manager to speak, find interesting topics, present them in an engaging way, and do it in a way that represents the firm’s brand.
Read More →How to Evaluate Your SEO Agency
During a recent presentation I gave at the Association for Accounting Marketing (AAM) Minnesota chapter, I was asked a very interesting question that I am sure others have considered. The question was “How do I evaluate my SEO provider?” This is a great question because in the world of SEO, things are always changing, and it can be difficult to know what real value an agency is providing to the firm.
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