Responsive Website Design

What is Responsive Website Design?

Responsive web design suggests that design and development should respond to a website visitor’s behaviors and environment – such as screen size, operating system, and device orientation. A responsive website uses a single URL, a single database of content, and a single method of coding and media queries to deliver a consistent website experience to multiple devices. This allows your content to be displayed in a brand-consistent and readable format on a desktop, laptop, tablet, and smart phone without having to develop a different design or code for various browsers and devices.

Why should my firm switch to responsive website design?

Your firm won’t need to develop a separate mobile website design or set of mobile content for your visitors. Your responsive website will instead recognize the screen resolution of the device your site is being accessed by and size your site and content accordingly – maintaining the existing URLs, content, and design development.

How does responsive website design work?

A responsive website is based on a grid system. The grid creates rows and columns of the content within the framework of the design, and based on the size of the device accessing the content, your website will re-stack or reorganize the grid to fit all of the content within the size parameters of the accessing device. Therefore, there is no need to do any double data entry. You’ll never have to pay for a second design specifically for mobile or tablets. And possibly one of the most coveted features is the flexible images. A large panoramic image will easily shrink to the width of a smaller device without having to provide two different images in the website’s database.

Now more than ever you should be considering solutions that allow you to reach all of your website’s visitors and provide them with the information they are looking for. Additional benefits for responsive web design include:

• Better SEO performance
• Lower bounce rates
• Higher rate of conversion
• More leads
• Single design
• Long term investment
• Flexible design options
• Easy to maintain
• No recurring fees
• No software license

Contact Us

Are you interested in learning more about responsive website design for your firm? Contact us to see how making this change could positively influence your firm’s marketing goals.