Posts Tagged "CPA Firm SEO"
How to Evaluate SEO Agencies
When it comes to website and search engine marketing efforts, the time comes when business owners and marketing managers realize they need the assistance of an outside. The catalyst for the search might be sagging metrics, lack of website conversions or feeling the website could and should be doing more for the company or firm. When the search for a SEO agency starts, the process can be overwhelming because there are dozens and dozens of companies that offer such services. The interesting part is that some agencies recommend and provide services that focus on organic SEO while others utilize paid optimization (pay-per-click PPC) as their main approach. While both methods have their value, it’s difficult for an inexperienced business owner or marketing manager to know where to start.
Read More →How Do I Get My Firm to Show at the Top of Google Maps?
Many companies and professional service firms invest time and resources building up their website content, implementing and enhancing on-page SEO and engaging in social media. The focus on creating a content rich website that serves customers, clients and prospects is essential for success in search engine marketing (SEM). Since this requires a great deal of effort and consistency, it often draws attention away from other important tasks. Recently a client asked, “How do I get my firm to show at the top of a Google Maps search?” The question highlighted the importance of being found in Google Maps and of not overlooking the small items when managing your firm or company’s SEM efforts. The good news is that there is a set of steps that any marketer can follow to increase their ranking in Google maps. The unwelcome news is that it takes time and effort to optimize to get your listing to move up the list.
Read More →Shared Hosting – Is it Right for You?
A website’s host platform is something most marketers don’t spend much time thinking about. If their firm’s website is loading properly and there are no downtime issues, most are happy. However, when an issue arises with the site such as slow load time, problems with mobile rendering or the site has been a victim of a malicious attack, the host suddenly becomes very important.
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Design Considerations When Redeveloping Your Website
Choosing to undergo a website redesign is a huge task with many important items to consider. After all, your website is often the first “touch” that influences how prospects feel about your company and services. Simply stated, a website with poorly thought out design and functionality can get a user to leave the site as quickly as they arrived.
Read More →Google’s Panda 4.2
Panda 4.2 is designed to stop any web practices that exploits Google’s search engine algorithm. So what does that exactly mean? Well it means any one that is engaging in behavior such as acting as a content farm (producing low quality content at a high volume), offering link bait (content designed to attract attention and […]
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