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Six Reasons Your Site Should Be Responsive

     -     Jun 18th, 2014   -     Accounting Marketing, Mobile Marketing, Web Design   -     0 Comments

Before we list the six reasons your site should be responsive, you should first know that there are two major methods for creating mobile websites: responsive design and mobile templates.

Responsive Design

When sites are created implementing responsive design, you only have to create one website that is coded to adapt to all screen sizes, no matter what the device the website’s being displayed on, i.e. desktop computer, tablet, mobile phone, etc. It also means you only have to maintain a single site; this is an important consideration for a marketer.

Mobile Website

In contrast, a mobile template is a completely separate entity requiring you to have a second, mobile-only website or subdomain. This means that you need to maintain at least two separate websites: one traditional and one mobile.

In recent years, responsive design has been by far the most popular and widely used method for designing a mobile website. Here are some of the undeniable reasons your website should have a  responsive design.

1) Mobile usage is exploding.

While it may not surprise most of you, despite the impressive statistics below, many CPA firms do not yet have a mobile website. If you’re one of these firms, hopefully, reading through these statistics will light a fire to stop ignoring the need for a mobile website for your firm.

  • Over 20% of Google searches are performed on a mobile device.
  • In 2012, more than half of local searches were performed on a mobile device.
  • In the United States, 25% of web users only access the web on a mobile device.
  • 61% of people have a better opinion of brands when they offer a good mobile experience.
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.

 

2) A positive user experience is a must.

If a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also proven that if they have a positive experience with your mobile website, a user is 67% more likely to use an offered service.

 

3) Blogging and social activities attract mobile visitors.

If you’re like most inbound marketers and have elements of blogging and social media incorporated in your strategy, you probably have seen increased mobile traffic. A recent study by ComScore stated that 55% of social media consumption happens on a mobile device.

Knowing the above, if you’re sharing out content links or links to your website but don’t have a mobile-friendly website, you’re not only going to experience high bounce rates and low conversion rates, but you’re also guaranteed to have a frustrated audience.

 

4) Responsive design is preferred for SEO.

In June 2012, Google’s Webmaster Trends Analyst Pierre Farr went on the record to declare that Google prefers responsive web design over mobile website templates.

Having one single URL makes it easier for Google bot to crawl your site and reduces the chance of on-page SEO errors. For these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile-template site.

 

5) A speedy responsive website is key.

According to Google PageSpeed Developers, it is recommended that the content above the fold on a mobile device loads in under 1 second and that the entire page loads in under 2 seconds. This is typically not possible when loading a desktop website on a mobile device. When a user has to wait too long for a page to load, there’s an extremely high chance they will leave your site.

If you’re curious about how well your current website is performing on a mobile device, try this tool from Google Developers.

http://developers.google.com/speed/pagespeed/insights/

 

6) Responsive adapts to present and future devices.

One of the big benefits of responsive design is that the size of the template is designed based on screen size, not device. This means that no matter what size screen someone is viewing your website, it will display properly for that screen size.

So, while it presently displays correctly on today’s technology, it will also function beautifully on future devices such as: TVs, watches, glasses, etc.

 

In closing, it is extremely critical that your website provides mobile users an easy-to-use experience. Having a mobile website is no longer simply a nice feature, but rather a necessity as it literally impacts the growth of your CPA firm.

What are your thoughts on responsive design? Is it something you’ve already implemented or are you planning to do so soon? Let us know how we can help!


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