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Four SEO Secrets that Drive Traffic!

     -     Feb 24th, 2011   -     Accounting Marketing, Search Engine Optimization   -     1 Comment

Using Search Engine Optimization (SEO) to have a high rank on Google, Yahoo! and Bing boosts lead generation, branding and public relations, yet few accountants want to manage SEO because they think it is too difficult and too costly.

A simple “How to do SEO” search yields so much technical information that most everyone soon gives up. Here, then, are a few secrets any accounting professional can implement to help improve SEO.

Secret #1: Focus on Inbound Link Building. Search engines determine website rank, in part, based on the number of “inbound links” directed to your website. These links are viewed as a vote for your site, telling the search engine in what areas your firm has expertise and knowledge.

There are many ways to increase inbound links an they do not cost any money. For example, the next time your firm sponsors an event, purchases online advertising or writes an article for a publication, be sure to ask for a link to your website. In addition, ask your clients, business partners, colleagues and anyone else connected to your business to insert your website link on their site. The more links you are able to build, the higher your website will be positioned on search engine result pages and the more you will drive traffic to your site.

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