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SEO Benefits of Responsive Web Design

     -     Sep 9th, 2014   -     Accounting Websites, Mobile Marketing, Search Engine Optimization   -     0 Comments

The year 2014 has been the year of RWD. Incase you’re wondering, we’re not talking about Really Wet Dogs or Rear Wheel Drive but rather Responsive Web Design.

RWD defined in the simplest of terms means that a website has been designed to have the ability to reformat itself to fit whatever device it’s displayed on. Therefore a client or prospect can view your firm’s site on their smartphone, tablet or desktop computer and still be able to easily see all the content. The development of RWD makes your firm’s website more user-friendly. Additionally, because people are surfing the web across multiple devices more than ever before, RWD has fast become established as the smart way to build a website — a website that attracts the clients and prospects your firm needs to grow and thrive.

The reason RWD has made such a stir in the industry is because it deviates from the previous design and development solution of creating a separate mobile website.

Responsive Website Impacts SEO: 

  1. Responsive Helps Combat a High Bounce Rate
    Even if a website is sitting pretty in search results, if it doesn’t work effectively for mobile and tablet users, bounce rate will be a big problem. Mobile websites can suffer from a high bounce rate if the content they offer is too stripped down, or too dissimilar from the content offered on the desktop site. Google will interpret this high bounce rate as a sign that a website isn’t offering relevant content to users, which is likely to lead to a drop in rankings.A responsively designed website combats this problem by presenting all of the same content found on the desktop site, but in a functional way. RWD means that there is no need to compromise on the content you choose to display, ensuring visitors always receive the information they are looking for – which keeps them on the page!
  2. User Experience is Enhanced
    Websites are essentially a tool for sharing content. A user-friendly website makes it easier for visitors to find, absorb, and forward content. Above all else, RWD places an emphasis on designing for the user. User experience is a big ranking factor, which explains why Google is encouraging designers and developers to embrace RWD.

If visitors are browsing a site via their mobile or tablet, they should be able to view all of its content as easily as desktop user. As an example, say you spot something on a website while browsing on your computer, and want to send it to a friend who will view it on their phone. If the website is responsive, and has been designed well, the content will work just as well on their screen as on yours hence a good user experience.

Responsive Website Design helps to modernize websites to appeal to all users — users who are increasingly likely to traverse the Internet on a mobile or tablet device, but still expect their desktop experience to be as smooth as ever. Converting and/or building a website in a responsive manner is the most effective way for most small- to medium-sized firms to make the most of mobile and tablet traffic, as well as to offer clients and prospects the best possible user experience across all platforms.

Contact Us

If you have questions about your firm’s current site and how to make it responsive or need a new website using RWD let us know. We’re here to help!

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