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Is Your Firm’s Website Responsive?

     -     Sep 3rd, 2015   -     Mobile Marketing, News   -     0 Comments

Responsive web design isn’t a luxury for your firm’s website — it’s a must. Since the number of mobile users is on the rise it’s essential to have an optimized experience of those using these devices. Providing access to a responsive site means you can streamline the user experience providing access to the firm’s services and thought leadership. The long lasting nature of this approach is incredibly valuable, and the cost effectiveness is a clear advantage.

More importantly, Google recently changed their ranking algorithm to demote websites that don’t offer a responsive format for mobile users. If your site isn’t responsive, this new change will have a major impact on your site’s rankings and could mean the loss of potential clients.

Example IMG_6409of Mobile Impact
Say you use your mobile device to search for “accounting firms.” Post Google change, the results you receive will be reordered based on the relative mobile friendliness of the sites. The image below shows what my results were for my mobile search of “accounting firms.”

It’s important to know that this mobile-friendly update only affects mobile search results — i.e., searches from smartphones and tablets — not searches conducted on a desktop or laptop computer. This however, is not enough of a reason to avoid creating a responsive site. It’s a fact that Americans are now well past the tipping of desktop computer usage to mobile. Mobile digital media time in the U.S. is now significantly higher at 51% compared to desktop (42%).




statsImpressive Mobile Device Statistics
The implications are clear – if you’re not reaching your audience through mobile search or you’re not providing a satisfactory responsive experience, your firm is missing out compared to competitors who do have responsive sites.

If your firm’s website is not responsive, you’re missing the chance to capitalize on a bigger piece of your target audience. Stop missing opportunities and rethink your website.


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Whether you are looking discuss how to transform your firm’s website into a responsive format, or would like to redesign your existing firm’s website, we have experience and expertise to develop a solution that will ensure your rankings are secure. Click here to reach us. We’re here to help.

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