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Google Feature – Accounting Firm SEO

     -     Mar 11th, 2011   -     Accounting Marketing, Search Engine Optimization   -     0 Comments

Recently, Google unveiled a new search tool for use on their website. Individuals conducting searches on Google now have the option to block search results from specific domains. The feature is only available to those users that have a Google account and are logged in while conducting the search.

The new block feature is designed to provide a more user friendly search experience. In the past, many have complianed that when searching for a specific term there are often unrelated websites that are displayed on the results page. The new tool now allows you to permanently block a website from being included in search results.

Google states, “We’re adding this feature because we believe giving you control over the results you find will provide an even more personalized and enjoyable experience on Google. In addition, while we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future.”

The good news for those currently using or engaged in SEO is that when someone blocks your site from their search engine results, it will not negatively impact your ranking. The bad news is that this could be the first step in a process that leads to page ranking being affected by whether or not a user blocks your site from their search engine results. 

For additional information on the new changes visit the Official Google Blog. There are examples on how to use the new feature and more detailed information on how Google will deploy this feature in future Chrome releases.

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