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Don’t Bite That Click Bait!

     -     Oct 3rd, 2014   -     Accounting Marketing, Search Engine Optimization, Social Media Marketing   -     0 Comments

BaitI love this cartoon, because it’s exactly what I’d say to someone debating whether or not to click that sensational, shocking or spicy looking link in front of them. I see this tactic used time and time again, in an effort to generate a greater response rate to content posted on the web and social media channels. The hope is that users will click the link, be driven to the content, and while there be subjected to the ads or brand message featured on that web page or social account as well.

What is Click Bait?

Urban Dictionary defines click bait as “an eye catching link on a website which encourages people to read on. It is often paid for by the advertiser (“Paid” click bait) or generates income based on the number of clicks.”

What bothers me most about these types of posts is that they often have absolutely nothing to do with the social media account holder, brand, company, organization, website or blog, and are often just salacious, distressing or controversial news stories intended to drive traffic somewhere specific. I’ll admit they can often be extremely effective, but does that mean these types of posts are any good?

To gain credibility and support brand awareness, the content you put out there in the online universe should be related to who you are, what you do and the values you associate with. Good content has value and is helpful, useful, entertaining, educational, timely or informative. It’s produced in bite sized chunks to be “easily digestible”, is straightforward and simple to understand, as well as easy to pass along and share with others, to help communicate your message or information to those outside of your network.

With recent news of Facebook’s plans to crack down on articles that have click-bait headlines, here are some undeniable signs your posts might not be viewed as credible, and instead, the dreaded click bait. Some of these are pretty funny, but take note that true, quality, convincing content doesn’t need to rely on these techniques. For some great tips and insight on the content development process, contact us! To learn more about the interesting world of click bait, check out this article… you won’t believe what you read next!


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