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CPA Firm SEO Tip #1

     -     Apr 8th, 2011   -     Accounting Marketing   -     0 Comments

As Flashpoint continues to grow our accounting firm SEO practice, we are routinely asked questions about the mechanics and how to’s of search engine optimization. As a result, we have decided to begin offering different tips for accounting marketing professionals who may not be on the “bleeding edge” of SEO methodology.

Question: How can we remove old urls from search engines for pages that no longer exist on our website?

Answer: The more “broken” links your website has the greater the damage to your SEO efforts.  Google focuses on providing users the best experience possible and rewards websites that facilitate that process. If you have a significant number of broken links it indicates to Google that your website is not user friendly because it is not well maintained.

Matt Cutts, Director of Google’s SpamSafe program answers this question in great detail in a recent blog post. He describes the best method for removing broken links from the search engine as follows;

If you have a lot of urls that you don’t want in Google anymore, you can make the pages return a 404 and wait for Googlebot to recrawl/reindex the pages. This is often the best way. You can also block out an entire directory or a whole site in robots.txt and then use our url removal tool to remove the entire directory from Google’s search results.

What I would not recommend is sending tons (as in, thousands or even tens of thousands) of individual url removal requests to the url removal tool. And I would definitely not recommend making lots (as in, dozens or even more) of Webmaster Central accounts just to remove your own urls. If we see that happening to a point that we consider excessive or abusive, we reserve the right to look at those requests and responding by e.g. broadening, cancelling, or narrowing the requests.”

For those accounting marketing directors that are web savvy and understand how to edit the robot.txt file on the webserver  you should be in great shape, however if you are unsure what a robot.txt is or how it got on your webserver then we suggest you review this tutorial which explains robots.txt in great detail.

View the entire blog post by Matt Cutts here.  Please contact our accounting firm seo specialists if you have specific questions about how to address this issue at your own firm.

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