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CPA Firm Marketing In Tough Times

     -     Jun 6th, 2009   -     Accounting Marketing   -     0 Comments

CPA firm marketing during the economic downturn has been a hot topic with many of our clients and colleagues in the industry. There is a lot of advice and information out there about the best way to use your marketing dollars as budgets shrink. Much of the conversation focuses on how to measure ROI to get the most from your marketing dollars. I found an excellent video about the topic which features Sally Glick (AAM Hall of Famer) being interviewed by Rick Telberg. It is a 7 minute video but for those contemplating how to cope with these challenges it is worth the look.

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