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SEO Strategies for 2017
As year-end approaches, many firms are focused on building their 2017 budgets and, along with that, their strategy for multiple areas of the business. We have been working closely with clients to develop the strategy and tactics to bring their digital marketing and SEO efforts to the next level in 2017. However, this got me thinking about the big changes coming and where accounting marketing professionals should focus their attention. Of course, much of this depends on the amount of work done on the site to date, but a general guideline can often be useful.
Read More →The Truth About Duplicate Content
In my work with accounting marketers one of the most frequently asked questions I receive is about duplicate content. There is the assumption in the industry that duplicate content on a website is the equivalent of the black plague. Once a site has been spotted with it by Google they may as well admit defeat and shut the site down. Okay that is an overstatement, but you get the point. The truth is that duplicate content is not damaging to a website’s rankings as many believe. In fact, Google has published a fair amount of information about how they handle duplicate content and the impact. To help industry professionals understand the impact, I have provided some eye opening information below.
Read More →Key Google Analytics Reports
Most every accounting marketing professional understands the importance of campaign metrics. They are not only essential to understanding a campaign’s performance, but also for identifying areas of success and where improvement can be made. The same is true with websites. In fact, every CPA firm we work with has a Google Analytics account and is […]
Read More →Optimizing for Voice Search
Search engine optimization (SEO) is an old hat in the online world, let alone that of accounting marketing. The firms of today have become convinced about the power of website marketing either by practical experience or through word of mouth. Each year there are several presentations at the Association of Accounting Marketing and other industry […]
Read More →Technical Tuesday July 2016 – The Psychology of Color
Be forewarned that the following post is longer than our usual FlashPoint blog. However, is well worth the read. The skill of using colors is no less than an art form. Throughout human history, master painters and other artists have earned global recognition for their ability to manipulate colors on canvases. In today’s modern era, […]
Read More →Marketing Monday June 2016: Why Content Marketing is an SEO Catalyst
By now most accounting marketing professionals are familiar with search engine optimization (SEO). The process of modifying meta data by keyword or topic to attract those who may have an interest in purchasing a service offered by the firm. In fact, many of the firms we talk to have had success transforming their website from […]
Read More →Technical Tuesday – May 2016
Understanding the Difference Between RGB and CMYK Color Modes As a marketer, it’s not uncommon to have to create and design work for your firm. If you’re new to the process and new to software such as InDesign, it can be a confusing minefield to navigate. There are many mistakes that can be made that […]
Read More →Marketing Monday May 2016: Seasonal Site Sweep 101
Hip hip hooray! We are officially in full swing of Spring. The ground has thawed, the skies are blue, flowers are blooming and the craze of April’s tax season has passed. While it may seem like a good time to sit back and relax a bit, it’s a great time to consider doing a clean-up […]
Read More →Technical Tuesday – March 2016
InDesign Tips & Tricks: Create a PDF with Clickable Hyperlinks As a marketer I’m sure you often have requests to create collateral for various personnel or departments of your firm. I’m also sure that the created collateral contains the firm’s website as well as an email address for direct contact with a specific person. Are […]
Read More →Marketing Monday March 2016: How to Prepare for a Successful Firm Photo Shoot
Getting professional photos of your firm’s staff is often required to help your efforts as a marketer, and while photo shoots can be exciting and fun, but they can also be confusing and overwhelming. Throughout my career as a creative director, I have art directed many photo shoots in addition to collaborating with a handful […]
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