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Power of Website Imagery

     -     Feb 22nd, 2019   -     Branding   -     0 Comments

In the beautiful world we live in, it’s no wonder humans are visual creatures. Moment by moment we are saturated with visuals – some better than others – and the online world is not much different. Think of all the websites one visits daily and what they are comprised of – images and content. Which stand out the most and are remembered? Most likely the answer is websites that utilize amazing imagery. In a very subliminal way, images have the power to persuade us to engage with a brand and ultimately make a purchase a service.  Most certainly one’s curiosity has been piqued. Therefore, why is imagery so potent?

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Lessons in Color for Accounting Marketers

     -     Jan 9th, 2019   -     Branding, Creative Design   -     0 Comments

On any given day, the eye sees thousands of colors in all the various landscapes and scenes we are bombarded with. Visuals that come to mind are red roses, cotton candy pink sunsets, turquoise blue seas, and misty purple mountains. Our world is saturated with unequaled artistry through nature and its elements which makes everything […]

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Black Hat SEO - SEO Consultant

What is Black Hat SEO?

     -     Dec 29th, 2018   -     Search Engine Optimization   -     0 Comments

This is a term that refers to the use of tactics designed to manipulate search engine rankings. In other words, all the tactics used are designed to “encourage” Google and others to enhance a site’s rankings. This type of SEO is used by websites that want to quickly shoot to the top of the rankings for a certain term and generally seek an immediate financial benefit. They are not focused on providing a pleasant user experience and often completely ignore established guidelines published by search engines

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Holiday Card Tips

6 Annual Holiday Card Tips for a Joyous Season

     -     Nov 21st, 2018   -     Creative Design   -     0 Comments

The holidays are upon us and it’s the time of year that decorations go up, festive music is on the radio and people begin to celebrate in various ways. It is certainly a festive time one that’s filled with parties, networking events and more. They are also a time when some marketers have a feeling of dread when considering what to do about the firm/company holiday card.

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Staff Headshots - SEO Consultant

How Do I Get the Best Staff Headshots?

     -     Nov 6th, 2018   -     Web Design, Websites   -     0 Comments

When an accounting, CPA or law firm undertakes the process of revamping their website, an important consideration to make is professionals’ photos, including headshots and action shots. The truth is no one gets a second chance to make a first impression and headshots and custom imagery of the firm or company’s professionals is a key portion of that first impression. For this reason, it’s essential to ensure the photography team you hire can capture the firm (and its team) in the best light possible. Ensuring that you capture the “spark” or angle that connects the site visitor with the experience and value proposition of your company is imperative.

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Technical Tuesday July 2016 – The Psychology of Color

     -     Jul 19th, 2016   -     Branding   -     0 Comments

Be forewarned that the following post is longer than our usual FlashPoint blog. However, is well worth the read. The skill of using colors is no less than an art form. Throughout human history, master painters and other artists have earned global recognition for their ability to manipulate colors on canvases. In today’s modern era, […]

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Technical Tuesday – June 2016

     -     Jun 21st, 2016   -     Uncategorized   -     0 Comments

How to Round Corners in InDesign As many of you know, InDesign is a very powerful graphic design program that has many capabilities that can really help you as you’re designing various marketing materials for your firm. Whether you’re trying to reduce the opacity of an image to do an overlay or outlining typography to […]

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Technical Tuesday – May 2016

     -     May 17th, 2016   -     Creative Design   -     0 Comments

Understanding the Difference Between RGB and CMYK Color Modes As a marketer, it’s not uncommon to have to create and design work for your firm. If you’re new to the process and new to software such as InDesign, it can be a confusing minefield to navigate. There are many mistakes that can be made that […]

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Marketing Monday March 2016: How to Prepare for a Successful Firm Photo Shoot

     -     Mar 6th, 2016   -     Creative Design, Inspiration, Web Design   -     0 Comments

Getting professional photos of your firm’s staff is often required to help your efforts as a marketer, and while photo shoots can be exciting and fun, but they can also be confusing and overwhelming. Throughout my career as a creative director, I have art directed many photo shoots in addition to collaborating with a handful […]

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Technical Tuesday – February 2016

     -     Feb 16th, 2016   -     Uncategorized   -     0 Comments

InDesign Tips & Tricks: All About Frames Happy Valentine’s Day a few days late! Time is whizzing by and it’s hard to believe that we’re rounding the corner toward March and signs of Spring like Daylight Savings Time and warmer temperatures! Speaking of warmer, last month in the first edition of Technical Tuesday we examined […]

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