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Accounting Search Engine Optimization

     -     Sep 1st, 2010   -     Accounting Marketing, Search Engine Optimization   -     0 Comments

In reviewing one of my favorite websites, Search Engine Journal, I found a great article entitled, 6 Ultimate On Page SEO Techniques,by John Britsios.  This is a good resource article for those Marketing Directors trying their hand at SEO for the first time, or are working with an outsourced vendor and want to learn more about the mechanics of what is happening and why. To be honest, I sent this link to my client to help them understand exactly what Flashpoint is doing to their site and more specifically why it is important to our SEO efforts.

Key highlights from the SEO article include:

  1. Title Tags. The Title tag is used to define the title of a web page, with the Title tag placed between the <head> and </head> tags in the html of the page. Search engines will recognize the Title tag as the title of the page. Each page should have its own distinct Title tag.
  2. Description Meta Tags. Used to provide a brief description of a Web page, the Description meta tag should clearly describe the purpose of the page, for both the user and the search engines.
  3. Keyword Meta Tags. This tag lists the words or phrases that are descriptive of, and found within the contents of the page. This tag provides some additional text for crawler-based search engines. However because of frequent attempts to abuse their systems, most search engines now ignore this tag.
  4. Heading Tags. The “Header tag” is nothing more than a headline of the page, so it should be kept short. 45 characters, including spaces, is a good target. Each page should have a clearly defined <h1> header tag, to identify the primary subject of the page to both the user and the search engine. Be sure to use the primary search phrase you are targeting within this tag.
  5. Phrase Elements. Use the semantical tags <STRONG> and <EM> tags for targeted keywords within the visible content of your pages, but sparingly. Those tags are alternatives to the <B> and <I> tags, which can also be used, but are for visual presentation purposes only.
  6. Alt Attributes. Resist the temptation to stuff your alt. attributes with keywords. Keyword density is no longer as important as it once was, and doing so could subject you to penalties.

Increase Your SEO Knowledge.

As you become more familiar with the world of search engine optimization you will see how these on page tips are important to your site’s success in organic rankings with Google, Yahoo and Bing to name a few. In a future post I will discuss the benefits/mechanics of off page optimization which functions differently from the concepts mentioned here. However, off page is just as important to solid rankings as on page optimization.


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