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Accounting Firm Public Relations

     -     Jul 22nd, 2010   -     Accounting Marketing   -     3 Comments

A key aspect of marketing any professional service firm is engagement with the media, either digital or print. In my experience working with media there is generally a high sense of urgency to meet your internal expert and get the right information/quotes for the article. In my travels across the web, I found an excellent article on the preparation process every marketing professional should consider before sending out a press release. The article, 5 Tips for Engaging a Journalist Before Issuing a Release, by Jeremy Porter, provides a refresher on ways to optimize your public relations efforts with local media.

In the article he outlines 5 tips for bulking up your public relations efforts. These include;

  • Blog. Your blog is your own media outlet. Share everything you can think of about your industry, passion, company, products and services. Don’t make it too commercial, or nobody will care.
  • Meet. Seek out journalists at conferences and events. Attend networking events in your area that journalists are known to attend (a local press club or media freelance network, for example).
  • Listen. I’ve said it time and time again, but follow and engage with journalists through Twitter and other social media. You can learn so much about their interests and preferences by getting involved in the conversation.
  • NO. Don’t send out news releases that suck. This might not sound like advice on how to increase your coverage, but it is.
  • Target. Whether you’re pitching a story on the phone, via Twitter, at a cocktail party or via a press release, make sure you’ve got the right outlet and contact.

If you would like to read the entire article, which I highly recommend, click here. It is informational and will provide great perspective for those seeking to launch or optimize their firm’s public relations efforts.


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