Our Thoughts and Ideas

Read what we are doing.

5 Ways Google Plus is shaking up SEO

     -     Oct 4th, 2011   -     Accounting Marketing, Search Engine Optimization, Social Media Marketing   -     0 Comments

Google + is shaping up to be a viable social media platform, and not just for interacting with long lost high school buddies and college roomates. The new social media platform is seeding and growing a socially modified crop of targets for businesses to reach, and it’s changing the way that SEO is created, implemented and leveraged.  Below are five things you need to know about Google + and how it’s changing the SEO frontier;

1. The Button.  +1
Google +1 ButtonYou’ve probably seen it.  You just might not understand the impact that it has on SEO for you, and for everyone you are connected to. This magical little button lets you recommend articles, blog posts, and links, and pretty much any content – much like the Facebook ‘Like’ button.  However, this particular mechanism is changing the face of search engine marketing.  By giving a link, website, or any content your ‘+1’ seal of approval, you are essentially voting that content up the search engine ranks for both you, and all of your Google plus contacts – and over time as Google sees the +1’s increase from a wide variety of sources (ie. those you are not directly connected to) the +1 button will contribute to the organic search ranking as well.

2. Links, Schminks!
If I told you now that Google was putting less of an emphasis on the value of a link within their SEO algorithm, would you panic? Links still matter, but not to the degree that they once did. Google’s valuation of linking is over a decade old and with the recent addition of Google Plus to their mountain of services, times are changing.  This means that the way you once thought of SEO is very different than how SEO really is.  Links floating in the universe don’t really matter very much, but links that people click on, interact with, share and comment on, well… those matter the most.

3. Interest Must be Genuine.
What your friends say matters, to you.  But did it ever matter to anyone else? Now it does.  The +1 button which is available to click to your hearts content on various videos, blogs and articles now actually affects the Google ranking which that article sees.  Social sharing just engaged in a plot twist.  The more +1’s that a page gets, the more Google sees it as being relevant and worthy of a higher ranking – because to a great number of people the content that was found within that link mattered and it was relevant. Does that mean if all my ‘Friends’ like my website, than I’ll be a higher rank on Google? Not really, Google knows your friends better than their own families, Google is also watching the other things that your friends are clicking on and giving a +1 to determine if the interest in your site is genuine.

4. Google + Is Watching You.
Google isn’t just spending time ranking pages, they’re actually ranking you too.  The more time you spend on Google, the more you search, the more friends you have, the more Spark interests you choose, the more articles your read, the more data you put in your profile, the more times you ‘check in’ – the better Google knows you.  And the better Google knows you, the better Google can serve you by eliminating non-relevant content from your search results, and ranking the most relevant content higher in the results.  I’ll borrow an example from my friend Brian here, if your Spark interests contain Organic Gardening, and you have a  Google Plus circle of friends that is dedicated just to Organic Gardening, and then one sunny day you do a Google search for how to grow tomatoes – Google is going to place articles which cater to organic tomato gardening at the top of your results – whereas those same articles may have been on page 2 or 3 before, or maybe on page 5 or 6 for me – since I don’t particularly share an interest in gardening of any kind.

5. Signed In and Signed Out – Very Different Results.
Below is concrete evidence that being signed in or signed out of a Google account (any Google account for that matter) has a significant impact on the results you will get with a search.  Take a look at the screen shots below of our Principal, Brian Swanson’s G+ account for the search term ‘Accounting Marketing’.  Several differences appear in the results – most notably, the items that he assigned a +1 to are appearing in his search results. These results are specifically relevant to him. The signed in/signed out distinction is extremely important, because this is yet another factor which should be considered when developing an SEO campaign.

Signed Into Google PlusGoogle Plus Signed Out

Conclusion
So what’s the bottom line?  We recommend content worth reading and worth sharing.  Relevant content will guarantee your place in the ranks and it will be much more interesting for your target anyway – and who doesn’t want to read something interesting these days? If you’re not sure what more you can do, or how you can create that spectacular, everyone-wants-to-read-this kind of content, give us a shout and we’d be more than happy to talk with you about ways you can improve both your SEO, SEM and overall online strategies.


Latest Tweets

Looking for ideas for future blogs posts and wanted to ask my friends here what's on their mind? @emilyrhodes1 12 hours ago

Shout out to for leading a good AAM Virtual Campfire on SEO and providing strong insights on the frame… 5 days ago