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Posts In Category "Search Engine Optimization"

Google Search Hacks

     -     Jan 22nd, 2019   -     Search Engine Optimization   -     0 Comments

Many accounting marketers think they need to invest in expensive SEO tools or software to get important information about their website and how it’s ranking. While these software tools certainly do have value it’s important to note that Google itself offers a lot of clues about how it sees a firm’s site and the information available. In fact, there are a whole set of advanced search operators (nice technical term) which act as a suite of tools for those attempting to analyze their digital presence. For those just getting started in the world of SEO the good news is that these tools are free, and the information is provided directly from Google.

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3 SEO Hacks for Accounting Marketers

     -     Jan 16th, 2019   -     Search Engine Optimization   -     0 Comments

Search engine optimization has become a marketing specialty. Many accounting marketers struggle with knowing what they should do to increase their site’s exposure to clients, prospects and referral partners. While there are many steps that can be taken, most accounting marketers need to work in incremental steps because of resource issues, budget limitations, time constraints as well as lack of education on how to implement the needed changes. For larger firms, this has led to the introduction of digital marketers into the team. For others, it has required them to learn how to implement tactics independently. Whatever your situation there are some quick and easy hacks you can take to help increase your site’s rankings.

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Keyword Research Essentials - Accounting Firm SEO

Keyword Research Essentials for Accounting Marketers

     -     Jan 14th, 2019   -     Search Engine Optimization   -     0 Comments

There is a misconception in accounting marketing circles that they need to hire a digital agency to manage their firm’s website and search engine optimization programs. While there are advantages to working with an outside agency, motivated and engaged accounting marketers can take their firm’s website a long way without ever spending a dime on a digital agency.

The vast number of videos, blogs, podcasts and tools available on the web make it easy to develop foundational knowledge for general SEO, local SEO and even pay-per-click (PPC) and paid advertising. The only thing most accounting marketers need is the time to learn and the desire to experiment and try new things on their websites. If you have an experimental nature or a strong interest in learning about these topics beyond a 30-minute presentation – you’re in luck.

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2019 SEO Tactics

SEO Tactics for Accounting Firms in 2019

     -     Jan 4th, 2019   -     Search Engine Optimization   -     0 Comments

As the new year starts it’s that time of year when accountants, bookkeepers and CPAs eagerly anticipate busy season which means tax season. For some, it’s the time of year when they connect with clients and prospects that have the greatest need for their services. While there is a captive audience it’s important to be as visible as possible with prospects that need your services. One way to gain visibility and get in front of prospects is through search engine optimization (SEO). It’s the process of positioning your website to appear on keyword specific search engine result pages (SERPs) on Google and other search engines. Although it may seem like a challenge to get your website to the front page of Google, it’s obtainable by consistently following a few tactics. When properly implemented, the benefit of SEO is that it will help to increase the number of inbound leads coming through the firm’s website. To help clients, prospects and others, we have provided a summary of SEO tactics which can be implemented to increase your

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SEO Basics Accounting Marketers

SEO Basics for Accounting Marketers

     -     Jan 2nd, 2019   -     Search Engine Optimization   -     0 Comments

Accounting and CPA firms rely on their marketing departments to manage all aspects of the firm’s marketing efforts. For firms with a one-person department it means their accounting marketer must be skilled in several areas (marketing and communications, proposal writing, marketing technology and more) to keep efforts on track and producing a return. For those with larger departments it may mean having team members with specialties such as public relations, proposal writing, graphic designer and event manager. Beyond the traditional marketing function, accounting marketers are also expected to become proficient in search engine optimization (SEO) and digital marketing strategies. This can be a challenge because it’s an area that continuously evolves and is constantly changing. The good news is there are SEO basics that all marketers can learn to guide their efforts and we have provided a comprehensive overview of these below.

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Gray Hat SEO - SEO Consultants

What is Gray Hat SEO?

     -     Dec 31st, 2018   -     Search Engine Optimization   -     0 Comments

This is a term that refers to SEO tactics that are neither white hat SEO or black hat SEO, but include tactics that use elements of both. In other words, they are tactics that don’t violate the guidelines established by Google or Yahoo because the way in which SEO is being implemented in unclear. An example that relates from the world of accounting would be taking a tax deduction for an expense that is not expressly permitted or prohibited by tax law. To put it into SEO terms, a fantastic explanation of this type of SEO can be found on website “WordStream”.

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Black Hat SEO - SEO Consultant

What is Black Hat SEO?

     -     Dec 29th, 2018   -     Search Engine Optimization   -     0 Comments

This is a term that refers to the use of tactics designed to manipulate search engine rankings. In other words, all the tactics used are designed to “encourage” Google and others to enhance a site’s rankings. This type of SEO is used by websites that want to quickly shoot to the top of the rankings for a certain term and generally seek an immediate financial benefit. They are not focused on providing a pleasant user experience and often completely ignore established guidelines published by search engines

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What Hat SEO - SEO Consultant

What is White Hat SEO?

     -     Dec 26th, 2018   -     Search Engine Optimization   -     0 Comments

All industries have a particular vernacular that insiders use to not only communicate with one other but also to let people know they are an “insider”. Listen to a police officer on the job to experience this phenomenon in action. There is no shortage of acronyms that describe their various programs, tasks, and even their […]

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Managing Old Content - SEO Consultant

What Should I Do with Old Blog Posts?

     -     Dec 24th, 2018   -     Search Engine Optimization   -     0 Comments

The world of search engine marketing and search engine optimization (SEO) is constantly changing. According to Moz, a leading SEO software development company, there have been more than 12 major Google algorithm updates which impact how a firm’s site is indexed and ranked. Given this moving target, it’s no surprise that marketers are often confused about various aspects of content marketing, SEO and website management. It’s difficult to understand what exactly Google wants you to do. A common question we are asked is about old blog posts and website content. On one hand, Google likes to see “older” content on websites because it indicates authority. On the other hand, however, they want fresh content addressing relevant issues and trends impacting the firm’s clients and prospects. It leaves many marketers wondering, what should I do with old blog posts?

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Pew Research Study - SEO Consultant

Study Reveals Social Media as a Primary News Source

     -     Dec 20th, 2018   -     Search Engine Optimization   -     0 Comments

As technology continues to evolve and social media gains more and more popularity, the above headline should come as no surprise to many. The trend of today is to turn to online social media sources for news and information in comparison to the traditional way of reading the daily edition of the newspaper according to a recent study conducted by Pew Research Center. As surprising as this may seem to those us of who have been around a while, it’s true!

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News Articles
Google Search Hacks

Jan 22nd, 2019   -   0 Comments


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