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Posts In Category "Websites"

Google’s New Feedback Form: Why Now?

     -     Oct 2nd, 2023   -     Google, Search Engine Optimization, Websites   -     0 Comments

Google is set to keep building its algorithm, and they want your voice on the matter. Reporting bad search results just got easier. Google recently refreshed its method for reporting sites that violate policy, and condensed a process that spanned different pages and report forms. Before this announcement, there was not a one stop shop […]

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What’s going on with ChatGPT?

     -     Sep 29th, 2023   -     Search Engine Optimization, Websites   -     0 Comments

For at least a year now, SEO and many other industries have been running head over heels with ChatGPT and other LLM (Language Learning Model) AIs. Companies like Google are racing alongside OpenAI to develop their own models, and now there is AI art, which practically popped up overnight. It’s not surprising, then, that a […]

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WordPress Security

Protecting WordPress Sites Against Cyberattacks

     -     Mar 17th, 2020   -     Search Engine Optimization, Websites   -     0 Comments

Data breaches, hacking, malware, phishing and social engineering hacks, ransomware, and other types of cyberattacks are rampant. Attention to cybersecurity and the growing threats of online attacks is only going up.

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Internet Browsing for SEO Conferences

Top Plug-Ins to Increase Load Time

     -     Feb 1st, 2020   -     Websites   -     0 Comments

Most marketers envision their ideal website as one that generates leads and connects thought leadership with prospects and industry influencers. A big part of that vision is tied up in website performance, however; and one of the markers of a high-performing website is how fast it loads. In fact, most mobile users will abandon a site entirely if it doesn’t load within three seconds; desktop users have an even higher expectation of 1.3 seconds.

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Los Angeles WordPress Events

Los Angeles WordPress Events – January 2020

     -     Dec 15th, 2019   -     Websites   -     0 Comments

Once the holiday cheer subsides and the focus returns to talking goals and meeting client deadlines, Los Angeles area SEO and marketing professionals may want to take time to brush up in their WordPress skills. Although there are plenty of online training courses and programs where attendees can learn about WordPress, how to use it, improve it and generally become an all-around “genius”, there are times when attending an in-person session can be more appealing. If you are like our team members, a good mix of online instruction and hands-on, classroom training, brings out the best in you.

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Lead Management

It’s the Point of Contact

     -     Oct 12th, 2019   -     Digital Lead Generation, Web Design, Websites   -     0 Comments

Many professional firm websites are specifically built to demonstrate the organization’s knowledge, skill, and experience with a specific service or in an industry. Since these companies sell their expertise and not a product, the manner in which confidence is built and trust earned is quite different than a product-based website. After all, what website one purchases their gym shoes from is more often based on price, option availability or shipping dates, than how long the specific company has been in business. However, with professional services, it’s the converse. The amount of technical training, staff experience, industry knowledge, credentials and formal education around the offered service are actually quite important.

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Best Browser Extensions for Marketers

Best Browser Extensions for Marketers – 2019

     -     Sep 12th, 2019   -     Websites   -     0 Comments

Every day, people spend on average 6 hours and 42 minutes online. When more than 25 percent of an entire year is spent browsing the internet, it’s important to make that time as efficient, productive, and useful as possible. That’s where browser extensions come in. They add or enhance existing functionalities of websites or remove unwanted features, like pop-up ads. Google Chrome has thousands of extensions available in their web store to make the internet experience better, so how can the average marketer decide which ones are worthwhile? Let us help.

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Lead Generation

Turn Your Website into a Lean, Mean Lead-Generating Machine

     -     Sep 5th, 2019   -     Web Design, Websites   -     0 Comments

For professional service firms, including marketers, the opportunity to redesign the company website is exciting. It offers the opportunity to make visual changes (new fonts, brand colors, imagery, and even video) while incorporating brand-driven themes and messages. The end goal is a website that speaks to prospect and customer needs while piquing their interest in the services offered and unique insights and expertise around each.

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Why WordPress

Why WordPress?

     -     Aug 30th, 2019   -     Web Design, Websites   -     0 Comments

WordPress is the most popular content management system (CMS) today, and for good reason. It’s known to be secure, easy to use, and highly customizable – and way more than just a blogging platform or drag-and-drop website builder. Note that for our purposes here, we’re talking about WordPress.org, not WordPress.com. One allows for full customization of themes without restrictions on any plug-ins, and the other one doesn’t.

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Evaluating Web Agencies

Tips for Evaluating Digital Agencies

     -     Aug 27th, 2019   -     Web Design, Websites   -     0 Comments

The opportunity to create and launch a new website for a company is an exciting time for management and the marketing team. It allows the creative juices to flow and results in the creation of a new look and feel for the site. It also allows some to replace a frustrating and unfriendly content management system or site administration portal with a new and robust back end. Whatever the situation, the development of a new site will test project management, communication, creative and people management skills. In order to make it a success, there are important considerations that need to be made when evaluating digital agencies to determine their level of compatibility with your organization.

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