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2 Days of Google - Day 1: Google Bowling

12 Days of Google – Day 1: Google Bowling

     -     Dec 14th, 2017   -     Search Engine Optimization   -     0 Comments

Google Bowling is a black hat SEO tactics whereby a webmaster attempts to lower the ranking of a website by sending it low quality backlinks. When Google started punishing websites that used linking services to secure a large number of site backlinks, Google Bowling became popular. To ensure your website has not been treated to bowling, regularly check the backlinks coming to your site for quality and appropriateness

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Request for Proposal Questions

It’s (Going to Be) a Wonderful Website: Must-Have RFP Questions

     -     Dec 11th, 2017   -     Web Design   -     0 Comments

The positive impact of a brand new website – when it’s done correctly – can’t be understated. But when it comes time to choose a vendor, what exactly do you need to know to make the best decision? For some marketing professionals, it takes considerable time and particular facts to convince partners and stakeholders that a new website is warranted. When you get the green light, it’s important to ask for all the information you need to make the best informed decision for your firm.

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Cost of a Website

What Should a Website Cost?

     -     Dec 6th, 2017   -     Web Design   -     0 Comments

I recently received a call regarding a website proposal I had submitted. The prospect wanted to know why our bid was a bit higher than some of the others received when they all appeared to be the same.

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Goal Setting in Google Analytics

Goal Setting in Google Analytics

     -     Nov 28th, 2017   -     Search Engine Optimization   -     0 Comments

Google Analytics is a powerful tool that offers marketers access to a variety of valuable information. From total website traffic, gender, location, time of day and even internet service provider, there is almost no end what can be uncovered. After earning the Google Analytics Beginner and Advanced Certification my appreciation and knowledge for the tool has skyrocketed. There are so many features that can be used by professional service companies to track activities to help shape existing and future digital marketing programs.

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Building a Template Website - Pros & Cons

Why Your Firm’s Next Website Should be a Custom Built Site

     -     Nov 20th, 2017   -     Web Design   -     0 Comments

There comes a time in a marketer’s career when they have the opportunity to redesign their firm’s website. This can be an exciting yet stressful time because other responsibilities and activities are placed on the back burner in order to dedicate the proper amount of time and attention required for a project of this nature.

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WordPress Hosting Survey

WordPress Hosting Survey

     -     Nov 9th, 2017   -     Web Design   -     0 Comments

Often times clients and others ask us about what hosting service we recommend. This is an important question and one often asked during a website redesign or after a seismic event has happened with a client’s hosting company. While there are several good vendors in the marketplace we generally don’t make any recommendations because the level and quality service seem to vary…

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SEO Insights

Stop Attracting Unqualified Prospects to Your Website

     -     Nov 6th, 2017   -     Content Development, Search Engine Optimization, Web Design   -     0 Comments

A key challenge that many accounting marketers face is getting their hands on “good” content that will attract the right kind of prospects to their website. Often a compliant we encounter from new clients is they can attract prospects to their website but are low fee opportunities the firm does not want.

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Google Sign

Google Offers New Direction on Low Quality Content

     -     Nov 2nd, 2017   -     Search Engine Optimization   -     0 Comments

Most marketers are aware of the need to develop high quality content. This is a struggle for many because simply put marketers don’t always understand accounting, audit and tax issues and topics. Moreover, in the role of Marketing Director for the entire firm it makes it almost impossible to focus on a single industry or service area.

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Google Chrome Logo

Google Chrome to Mark Non-SSL Sites as Not Secure

     -     Oct 25th, 2017   -     Search Engine Optimization   -     0 Comments

Over the coming weeks Google Chrome will be making a slight change that could have a significant impact on CPA and accounting firms. To encourage companies to switch their domains to Secure Socket Layer (SSL) or https instead of the traditional http, Google Chrome will show certain activities related to the site as not secure.

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SEO Optimizing for Content Checklist

Quality Content Checklist

     -     Oct 24th, 2017   -     Search Engine Optimization   -     0 Comments

In the realm of SEO and better Google rankings for your website most marketers are aware that good, quality content is one of the top three ranking factors. But, as a marketer, have you ever wondered what makes your content “good” from an SEO perspective?

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